What should be included in a marketing budget?

A marketing budget outlines all the money a business intends to spend on marketing-related projects over the quarter or year. Marketing budgets can include expenses such as paid advertising, sponsored web content, new marketing staff, a registered blog domain, and marketing automation software.

How do you break down a marketing budget?

A High-Level B2B Marketing Budget Breakdown

1. Campaign Planning and Content Creation: 40-50% To understand what returns you should be seeing on your marketing investments, you need to start with focused campaigns based on your goals.
2. Paid Advertising: 20-30%
3. Workforce Marketing: 10%
4. Software and Tools: 10%
5. Events: 5-10%

What is a reasonable budget for marketing?

The U.S. Small Business Administration recommends, “As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” This percentage is based on companies that have margins in the 10-12 percent range (after expenses).

Where does the marketing budget go in a company?

As per a Marketo article, marketing spend allocation by companies looks like this: 40-50% of the marketing budget goes in campaign planning and content creation, 20-30% goes in paid advertising, 10% of the marketing budget goes in workforce marketing, 10% goes in software and tools, and 5-10% in events.

How to calculate the return on a marketing budget?

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: To understand what returns you should be seeing on your marketing investments, you need to start with focused campaigns based on your goals.

How to create a simple marketing budget template?

Simple Marketing Budget. This simple marketing budget template shows projected and annual costs for multiple categories side by side. You can assign costs for each week of the month and track total expenses by month, quarter and year.

How to allocate budget for digital marketing?

As per a Marketo article, marketing spend allocation by companies looks like this: 40-50% of the marketing budget goes in campaign planning and content creation, 20-30% goes in paid advertising, 10% of the marketing budget goes in workforce marketing, 10% goes in software and tools, and 5-10% in events. How to allocate budget for digital marketing?