Do Patek Philippe advertise?

Or so we are led to believe. Patek Philippe’s modern advertising campaign, known as Generations, has been used by the manufacture to promote their watches since 1996, without interruption.

What is Patek Philippe motto?

One of Patek Philippe’s company slogans is “You never actually own a Patek Philippe. You merely look after it for the next generation.” The slogan was introduced when the company launched its “Generations” campaign in 1996.

Does Tiffany own Patek Philippe?

Tiffany is Patek’s oldest retailer for its US distributor, the Henri Stern Watch Agency, and among the oldest in the world for Patek as a whole. Tiffany retains almost exclusive rights to stamp its name on the dial of any Patek it retails, making them, to many, even more desirable.

Who is the ad agency for Patek Philippe?

Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction. They wanted something that would break with the celebrity-heavy, product-centric marketing that dominated luxury watch advertising at the time.

What is the marketing strategy for Patek Philippe?

Patek Philippe’s advertisements are targeted at men with high spending power that have status. This is how the brand presents itself so that the target audience will recognise, recall and resonate with the brand. Saying that ‘you never really own a Patek Philippe’ also helps the customer to decrease the chance the customer will feel

How did Patek Philippe change the watch industry?

How Patek Philippe’s “Generations” campaign changed watch advertising forever. Talk to someone who knows nothing about watches and within 60 seconds you’ll no doubt be asked about “that brand” with the “you know … you look after it for the next generation” advertising campaign.

What was the theme of the first Patek Philippe commercial?

The theme of the marketing campaign has stayed the same since 1996 since it was first launched. The iconic campaign has always been urging customers to “Begin your own tradition.” in the sense that buying a Patek Philippe is akin to buying a family heirloom that is passed down from generation to generation.

https://www.youtube.com/watch?v=_y0y_XeS0fM