Is Yellow Pages advertising worth it?

The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results.

Will Yellow Pages survive?

The Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business, ending the publication’s 51-year run.

Are ads a waste of money?

Television ads can get your brand in front of millions of people. But apart from a few exceptions, they’re a huge waste of money. Tv advertisements are the easiest way to spend your marketing budget. Unfortunately, TV advertising is usually a waste of money.

Do people still advertise in Yellow Pages?

Yup–still there. OK, many of us aren’t getting the Yellow Pages delivered to our doors anymore. But according to the company, more than 80 million people visit the YP.com site (or use their app) each month where there are more than 20 million businesses listed.

How much money can you save by not advertising in the Yellow Pages?

Since one of my clients stopped advertising in the Yellow Pages last year (other than their name, number, and website listing) they have saved an average of $1500 per month. Yes, $18,000 a year.

Why are yellow pages ads are becoming obsolete?

Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. But today the buying process is no longer a linear path ending with the book. Instead, it follows the curves and tools of emerging online technologies.

How many people are on the Yellow Pages?

The Yellow Pages aren’t just the physical tomes of business numbers and ads that make their way to doorsteps around the country every year. YP.com and the YP app extend the brand’s reach online and to mobile, and reportedly, 20 million businesses are listed, and 80 million people use the site or app every month.

What is the ROI of yellow page advertising?

Having an ad in the print Yellow Pages positions your brand close to that final moment of truth, and the ROI is proof. According to YP itself, 71% of print edition searchers will go on to contact or visit a business after their search, and 84% of those intend to make a purchase.