What is Rushkoff in Generation Like?

In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

Who produced Generation Like?

“Generation Like” is a FRONTLINE production with Left/Right Docs. The producers and writers are Frank Koughan and Douglas Rushkoff. The correspondent is Douglas Rushkoff. The deputy executive producer of FRONTLINE is Raney Aronson-Rath.

How do companies use social media to advertise Generation Like?

How do celebrities use social media to advertise? Celebrities can tell which people like the celebrity and also like the same product or brand as they do as well. It could lead to an advertising promotion where the celebrity teamed up with a product to generate sales and brand identity.

What is a controlled brush fire on social media?

-Controlled Brush fire: Something looks to be grassroots (people do it but it is actually completely controlled. Things are meticulously planned and done a tone of research. Ex: Times, content, etc all planned.

Who is the author of generation like by Douglas Rushkoff?

In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff ( The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

Who is the author of generation like on Frontline?

In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media – and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

Who is the author of generation like PBS?

Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff ( The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

What are the likes of the generation like?

DOUGLAS RUSHKOFF: [ on camera] Likes, follows, friends, retweets— they’re the social currency of this generation, Generation Like. The more likes you have, the better you feel. WILL: You can’t wait to find out whether people like you or not, so you need likes and stuff like that, instant gratification.