What are the rules and laws regulating advertising in India?

Under the Indian legal regime, Cable Television Networks (Regulation) Act, 1955 (“Act”), the Press Council of India Act, 1978 (“PCIA”), and Cable Television Networks (Amendment) Rules, 2006 (“Rules”) – among others – are the principal legislations which control the content of advertisements to ensure that they should …

What are the laws in advertising?

Other relevant legislations governing advertisements in India include, Doordarshan/All India Radio (AIR) Advertisement Code, Drugs and Cosmetics Act, 1940, Drugs Control Act, 1950, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, Prenatal Diagnostic Techniques (Regulation and Prevention of Misuse) Act …

What are the advertising laws in India?

Article 19(1)(a) of the Constitution of India protects the right to freedom of speech and expression, which is also extended to advertisements. However, like any other right, this freedom is also subject to reasonable restrictions imposed by Article 19(2) of the Constitution of India.

What are the rules and regulations in advertising?

Deceptive, Misleading, or False Advertising Deceptive or misleading advertisements are restricted under various legislation including the Consumer Protection Act, 1986; the Cable Television Network Rules, 1994; the Norms for Journalist Conduct issued by the Press Council of India Act, and the ASCI Code.

What are the laws on advertising in India?

Though there are no stringent laws in india which make the celebrities endorsing the product for misleading Advertisement, a consumer can bring an action towards the celebrity promoting any food product under section 24 of Food Safety and Standards Act,2006.

What is the Advertising Standard Council of India?

The Advertising Standard Council of India (ASCI) is a voluntary, self-regulatory council established in 1985 to promote responsible advertising and to enhance public confidence in advertisements. Complaints against misleading advertisements can be filed with this body.

What are the rules of cable TV in India?

Cable Television Network Rules, 1994, Norms for Journalist Conduct issued by the Press Council of India Act, Advertising Code of Doordarshan and ASCI Code prohibits any violence in advertisement. Outdoor advertisement through billboards is regulated by jurisdictional municipal corporations.

What are the issues with deceptive advertising in India?

Issues in Advertising Deceptive Advertising- As advertisements aim to influence or persuade customers into buying products that they promote, many a times advertisements illegally use false statements and misrepresentations about their products in violation of customers’ right to know exactly what they are purchasing.