Why is Coke boycotting Super Bowl?

In its statement, the Coca-Cola Company said it “has made the decision to sit this year out of the Big Game.” “This difficult choice was made to ensure we are investing in the right resources during these unprecedented times.

Why did Coke Pepsi and Budweiser opt out of Super Bowl commercial?

Budweiser, Coca-Cola, Pepsi and Hyundai are among the brands that won’t advertise during the Super Bowl, opting instead to redirect their ad budgets toward different aims — in Budweiser’s case, toward COVID-19 vaccine awareness over the coming months. The brands won’t be going totally dark.

Who is boycotting Super Bowl commercial?

Budweiser announced Monday morning that it is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.

What was the name of the Coca Cola commercial?

Every year, there’s always one Super Bowl ad that generates a bit of next-day controversy. And this year’s ad appears to be Coca-Cola’s “It’s Beautiful” ad. The one-minute ad features children and adults from all walks of life, from across the country, singing “America the Beautiful” in multiple languages.

Is the Coca Cola it’s beautiful AD still on?

Coke notes that it has continued to run the ‘It’s Beautiful’ ad during major TV events, and says it ‘makes sense’ to air it before the Super Bowl this year. Coke said in a statement on Sunday: ‘The premise of “It’s Beautiful” can be simply stated: America is Beautiful and Coca-Cola is for everyone.

What did Coke say about America the beautiful?

Coke said in a statement on Sunday: ‘The premise of “It’s Beautiful” can be simply stated: America is Beautiful and Coca-Cola is for everyone’. Coke said in a statement on Sunday: ‘The premise of “It’s Beautiful” can be simply stated: America is Beautiful and Coca-Cola is for everyone.

When did the America the beautiful commercial come out?

Coca-Cola re-airs ‘America the Beautiful’ advert featuring sea of diverse faces during Super Bowl 51 just over a week after Trump signed immigration ban. Coke seemed to make a statement about political climate early during the Super Bowl with an ad that celebrates the country’s diversity. The advertisement first aired during Super Bowl 2014.