What is the difference between product width and depth?

The width is all about the number of different product lines the company carries. The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line.

What is product line depth?

Products under a product line can be related by functionality, target market, price range, or brand. Product line depth refers to the number of products offered under a product line.

What is product line depth example?

What is product depth? Product depth refers to the variation in products that a company offers within one product line. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What is product width with example?

#1 Width. Width, also known as breadth, refers to the number of product lines offered by a company. For example, Kellogg’s product lines consist of: (1) Ready-to-eat cereal, (2) Pastries and breakfast snacks, (3) Crackers and cookies, and (4) Frozen/Organic/Natural goods.

What is width and depth in retail?

Customers visiting a store are looking for either the width of merchandise – the variety of product lines offered – or the depth – the number of each item or particular style of a product on offer.

What is product portfolio length width and depth?

Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line.

Why is product depth important?

Understanding the product mix of a company is essential to study and analyze its brand image. A company with more product width and depth is seen as more diversified. More diversification means less risk as the company lowers its dependence on one product or product line.

What is product breadth and depth?

Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.

What is product line and example?

A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), and create a more diversified product family.

What is product line and width?

The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth).

What is product mix width?

The width, or breadth, of a company’s product mix pertains to the number of product lines the company sells. For example, if you own EZ Tool Company and have two product lines – hammers and wrenches – your product mix width is two. Small and upstart businesses will usually not have a wide product mix.

What is the difference between product line depth and product mix width?

Product Line Depth :It refers to how many variants are offered of each product in the product line. Product Width: The number of different product lines the company carries.The product mix width is the number of product lines in the product mix. A wide product mix increases the type of customers a firm can target.

What does the width of a product mean?

The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines. Thus, it has a rather limited width.

Is there an ideal number for product line depth?

When discussing product lines, it is important to understand the idea of “product line depth.” It refers to the number of products offered under a product line. For a product line, there is no ideal number for product line depth – a product line may consist of a depth of five or nine and still be successful.

What does depth, width and consistency mean?

Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.