What are the factors influencing the consumer behaviour?

3.2 The factors which influence consumer behaviour

• Psychological (motivation, perception, learning, beliefs and attitudes)
• Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
• Social (reference groups, family, roles and status)

What are the 5 factors influencing consumer behaviour?

In a general scenario, we’ve got five main factors that determine consumer behavior, i.e these factors regulate if a target customer purchases a product or not. These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.

What are the 8 factors that influence consumer behavior?

8 factors that influence consumer behavior the most

• – Age. It is undoubtedly an essential factor.
• – Culture. This is another essential factor.
• – The socio-economic level.
• – Perception.
• – Attitude.
• – Trends.
• – Personality.
• – Experience.

What are the 4 factors that influence consumer behavior?

In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

What are the internal and external factors influencing consumer behaviour?

Consumer behavior can be influenced by factors such as motivation, learning and perception. Those factors are known as internal factors or personal factors. In addition, factors like social norms, family roles and cultural values make up external or social factors.

How does social factors influence affect consumer behaviour?

People Influencing People. Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family.

What are the three sets of factors that influence?

Individual, opportunity, and social factors all affect the standards of behavior in an organization.

What are two external factors that influence behavior?

These factors include culture, subculture, social class, reference group and family influences. They are associated with the groups that the individual belongs to and interacts with.

What are examples of external influences?

External influences are factors that a business may have little or no control over, such factors include: Economic, financial, geographical, social, legal, political, institutional, technological, competitive situation and markets influences.

What are the factors that affect Reference Group influence?

3 Important Factors affecting the Influence of Reference Groups

• Information and Experience.
• Credibility and power of the reference group.
• Conspicuousness of the product.

What are the personal factors?

The personal factors include childhood experience, knowledge and education, personality and self-construal, sense of control, values, political and world views, goals, felt responsibility, cognitive biases, place attachment, age, gender and chosen activities.

What are the factors that influence consumer behavior?

Personal factors may also affect consumer behavior. Some of the important factors that influence personal buying behavior are: lifestyle, economic status, occupation, age, personality and self esteem. Age and life cycle have a potential impact on the purchasing behavior of consumers.

What are the major factors influencing buying behavior?

Economic Factors: Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are. a) Personal Income,

How do psychological factors affect consumer behaviour?

One of the key psychological factors that affect consumer behavior is need or motivation. If a person is hungry, he or she has a high psychological need to buy food. Similarly, if a person moves into a high-crime neighborhood and is worried about safety, he or she may be highly motivated to buy strong locks and security alarms.

What are the factors which affect consumer buying behavior?

Psychological Factors. Human psychology is a major determinant of consumer behavior.