Is Small Business Saturday a thing?

Every day of the year is important for a small business, but “Small Business Saturday,” launched by American Express a decade ago, is particularly relevant — and even poignant — this holiday season, with record numbers of small businesses suffering financially this pandemic year.

How do I prepare for Small Business Saturday?

Here’s what to do to get ready for Small Business Saturday:

1. Clear the clutter.
2. Schedule additional staff.
3. Get your website ready.
4. Plan a special promotion.
5. Turn Small Business Saturday into an event.
6. Team up with other small businesses.
7. Get customized promotion materials.
8. Announce your participation on social, email, and text.

When is the date of Small Business Saturday?

Small Business Saturday® falls on the Saturday after Thanksgiving — November 30, 2019. In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer. But SBS sponsors hope you don’t forget about smaller neighborhood shops.

Do you have to register your business with the state?

For most small businesses, registering your business is as simple as registering your business name with state and local governments. In some cases, you don’t need to register at all.

When is Small Business Saturday at American Express?

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved.

Where can I get a small business Saturday packet?

On the American Express Small Business Saturday website, you can enter your email to get a business packet that contains some great (free) resources to publicize your involvement in Small Business Saturday. This year, you can receive the following items straight to your computer: