Why Animal Planet logo change?

Hear this out loudPauseAmerican nature TV channel Animal Planet has been rebranded with a blue elephant logo, in a bid to create a “strong, distinctive and joyful mark” that also pays homage to the history of the brand. The logotype also changes colour. “It’s a silhouette, so it doesn’t rely on colour,” says Haviv.

What is the Animal Planet logo?

elephant
Hear this out loudPauseThe historic Animal Planet logo—an elephant with the globe—retained a great deal of recognition and affection. Moreover, the core concept was appropriate, as an elephant is a majestic, exotic, and intelligent animal, wondrous enough to represent the entire animal kingdom.

Did Animal Planet change their logo?

Hear this out loudPauseThe brand is new; the mission is new.” Animal Planet has a new logo, which features a leaping blue elephant, and a colour scheme to match. Officially launching to UK and US audiences on 28 October, it will be rolled out globally to over 200 countries by the end of 2019.

Who started Animal Planet?

Discovery
Animal Planet/Founders

Why is Animal Planet Green?

Hear this out loudPauseIt’s a jungle out there, according to Animal Planet. When they rebranded themselves a few years ago, Animal Planet livened up their mark with multiple shades of green to communicate that the channel was more than boring nature documentaries, instead focusing on their primal and exciting programming.

What is Petco’s logo?

Hear this out loudPauseThe new logo is reminiscent of Casper’s logo: navy blue and very simple. The logo change is part of Petco’s rebrand to “Petco, The Health + Wellness Co” from “Petco Animal Supplies.” But consumers are absolutely outraged about the lovable pets’ removal from the logo.

What has happened to Animal Planet?

Hear this out loudPauseAnimal Planet (stylized as animal planet) is an American multinational pay television channel owned by Discovery, Inc. Animal Planet rebranded again in October 2018, shifting back towards a more family-oriented direction, despite still airing some mature programs.

Does Animal Planet still exist?

How many animals are in the world?

8.7 million
Hear this out loudPauseThe natural world contains about 8.7 million species, according to a new estimate described by scientists as the most accurate ever. But the vast majority have not been identified – and cataloguing them all could take more than 1,000 years.

Why is the M in Animal Planet sideways?

Hear this out loudPauseAccording to the team at Dunning Eley Jones, the agency that developed the logo, the sideways ‘M’ is the “animal heart of the logo. It is instinctive, gut-driven; it ‘feels before it thinks’.”