What is the convergence of film?

By convergence we mean the trend for different technologies for the delivery of content to start to resemble one another.

What is cross media convergence in film?

Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.

How important is cross media convergence and synergy in film?

Cross media convergence and synergy allows production houses to distribute their films effectively to a wide range of platforms such as cinemas, Netflix, Facebook. Internet has allowed media giants to reach out as many customers as possible and raise their market share.

What is example of media convergence?

One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free).

How does media convergence exist in our everyday life?

Media convergence has affected everyday life by making news easier to access. Instead of needing to watch TV or read a magazine to learn the day’s events, you can now go to the TV station’s website and get headlines in real time.

Why is media convergence important?

In addition, media convergence is an inevitable result of the development of media. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008).

What is converged media?

Converged media is the combination of paid, owned, and earned media. Paid and owned media develop into the form of promoted brand content, while paid and earned media can be represented through a sponsored customer.