Who were the early adopters of the iPhone?

As with many consumer electronics products, early adopters of the iPhone skewed male, young to middle age and wealthier than the average consumer. In 2007, 61 percent of iPhone owners were male, more than half were between the ages of 25-44 and 48 percent had a household income of $100,000 or greater.

What are three types of adopters of products?

There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards. Understanding where these fit into the product-life cycle can enable selective marketing and design activities which are focused on tapping into these adopters’ specific needs.

Is Apple an early adopter?

An early adopter is one who tries new products before most other consumers. The best example of early adopters is that of the first iPhone by Apple. When it was first launched in 2007, the iPhone was priced at $600. The price was quite high, as Apple lacked any experience in the industry.

What is the difference between the population of early adopters and early majority?

Innovators are the first 2.5 percent of a group to adopt a new idea. The next 13.5 percent to adopt an innovation are labeled early adopters. The next 34 percent of the adopters are called the early majority. Innovators are eager to try new ideas, to the point where their venturesomeness almost becomes an obsession.

Who are early adopters and late adopters in technology?

Early adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters. More discrete in adoption choices than innovators. Realize judicious choice of adoption will help them maintain central communication position ( Rogers 1962 5th ed, p. 283).

Which is longer the adoption process or the innovators?

This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and seldom hold positions of opinion leadership in a system ( Rogers 1962 5th ed, p. 283)

What are the 5 different types of adopters?

5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards. 5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards. People differ greatly in their readiness to try new products. People can be classified into 5 adopter categories. Innovators. Early Adopters. Early Majority.

What’s the difference between early adapter and early adopter?

Early Adapter, although commonly used as a mistake while meaning to say early adopter, it could also mean someone who’s been able to rework something for their own custom usage.