What is the target market for mobile phones?
What is the target market for mobile phones?
The vast majority of the primary smartphone market, U.S. adults between 18-54, already have smartphones. The demographics of those who don’t yet have smartphones, meanwhile, are older Americans and those who make less than $50,000 per year.
How is the mobile phone market segmented?
Demographic Segmentation – based on gender, age, occupation, marital status, income, etc. Technographic Segmentation – based on preferred technologies, software, and mobile devices. Psychographic Segmentation – based on personal attitudes, values, interests, or personality traits.
What is target market and segmentation?
Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achieved through the segmentation, targeting, and positioning (STP) process.
Who is the target market of iPhone?
The target market for the iPhone is mostly youths and working professionals in the age of 18-35 who are brand and style conscious. These consumers love new gadgets and technology and some of these could be loyal to the Apple brand as well. The segmentation strategy pursued by Apple is both demographic as well …
What age group does Apple target?
Apple Segmentation, Targeting and Positioning
| Type of segmentation | Segmentation criteria | Apple target segment |
|---|---|---|
| Demographic | Age | 18 – 30 |
| Gender | Males & Females | |
| Life-cycle stage | Bachelor Stage Newly Married Couples | |
| Income | High earners |
What does segmentation mean in Samsung marketing strategy?
These activities constitute the essence of Samsung marketing strategy. Segmentation involves dividing population into different groups on the basis of their common characteristics. Targeting is associated with selecting specific group (s) as consumers of products and services.
What is the Samsung Group targeting and positioning report?
Samsung Group Report contains a full analysis of Samsung segmentation, targeting and positioning and Samsung marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.
How to use segmentation, targeting and positioning ( STP )?
How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice.
What are the segments of the cell phone market?
Comscore’s Wireless Consumer Segmentation analysis provides a comprehensive analysis of the behavior and attitudes of wireless phone subscribers among different consumer segments.