What is the industry average email click-through rate?

about 2.5%
Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

What is the industry average click-through rate?

The average click-through rate in AdWords across all industries is 3.17% for search and 0.46% for display. Both of these averages are higher than they were a couple of years ago: Good news for Ads advertisers and agencies!

What is a good click-through rate for email 2020?

A high-level overview of overall email marketing statistics for 2020: Average open rate: 18.0% Average click-through rate: 2.6% Average click-to-open rate: 14.1%

Is 5% click-through rate good?

The average CTR in Google Ads is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good Google Ads click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.

What’s the average click through rate for an email?

Comparing your open rates, click-to-open rates, and your click-through rates can reveal where your email marketing campaign is weakest. We found an average click-through rate of 2.60%. The email click-to-open rate is the percentage of email viewers (those that open an email) who click on a link or image within an email.

What’s the click through rate for banner ads?

It is a Google benchmark, which they no longer publish. But note the range of click through rates over time. All of it is in the 0.1% range for display ads. While there is no way to know for sure if Google scrubbed bots from these benchmarks, 0.1% is approximately the right order of magnitude estimate for humans clicking on banner ads voluntarily.

How are email open rates calculated by industry?

So we scanned billions of emails delivered by our system (where campaign tracking was activated, and where users reported their industry) and calculated the average unique open rates, click rates, soft bounces, and hard bounces by industry.

What are the statistics for email marketing in the US?

A high-level overview of overall email marketing statistics for 2020: Average open rate: 18.0% Average click-through rate: 2.6% Average click-to-open rate: 14.1%