How do Facebook Videos count views?

Here’s the way views are currently measured: A Facebook video view is logged when a video plays for at least three seconds, a criteria that’s aided by the fact that Facebook videos autoplay in News Feed. On desktop, the video has to be 100 percent on the screen before it starts playing.

How do I find video analytics on Facebook?

How do I see insights for my Page’s videos on Facebook?

1. From your News Feed, click Pages in the left menu.
2. Go to your Page.
3. Click Insights at the top of your Page.
4. Click Videos on the left.

What is a good video view rate on Facebook?

View-through Rate The average VTR on Facebook is 30%. So if your video was seen by 1,000 people 300 was counted as an actual view by Facebook. So we are looking for your VTR to be at least 30%. Anything higher than that and you are doing well.

What does 1 minute video views mean on Facebook?

1-Minute Video Views: The number of times your videos were played for at least 1 minute. Minutes Viewed: The total number of minutes your videos were played including time spent replaying the video.

What are 3 second video views on Facebook?

The number of times your video played for at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.

What is the difference between video views and reach on Facebook?

Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.

What does 1000 Views pay?

The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views.

What are 10 second video views on Facebook?

The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.

What is considered a lot of views on Facebook?

We know that if people watch more than three seconds of your video, then it results in a “video view.” If they watch 10 seconds or more of that same video, that’s a fairly high level of engagement. If you can get it up to 15 seconds or above, then you are on a different level of Facebook video marketing.

What are the statistics for Facebook Live videos?

Viewers also seem to enjoy these live videos, and Facebook live statistics show that such content already accounts for about 20% of the overall video content on the platform. 8. 65% of all Facebook video views come from mobile users. With 95% of Facebook users accessing the platform on mobile devices, mobile video viewing was bound to catch up.

How to calculate video views for your Facebook page?

Diving deep into your video stats can help you tweak your video strategy for your page. Column BU (Daily Total Video Views) is the start of the video stats for your page. View video stats for your Facebook page. You can access all sorts of information about organic and paid video views, as well as views over 3 seconds.

What are the key metrics for Facebook video?

9 Facebook Video Metrics Brands Need to Benchmark Right Now 1 Reach (Total Views) 2 Average Percentage Completion 3 Peak Live Viewers 4 Page Growth 5 Engagement 6 Reaction 7 Click to Play vs. Auto-Play 8 Social Shares 9 Top Location & Top Audience

Which is the most shared video on Facebook?

Facebook native videos get 478% more shares than videos from other sources. In its bid to displace YouTube as the top platform for videos, Facebook statistics show that the platform prioritizes directly uploaded videos over video shared from another source like YouTube.