Who are the opinion leaders in rural markets?

In our study opinion leaders are considered as Friends (farmers, village heads, religious leaders, rural youth (who go to the nearest town to study in a college or work) and relatives (rural and urban). number of middle income households in Rural India is expected to grow from 80 million in 2006 to 113 million in 2008.

What are opinion leaders in marketing?

Opinion leaders are individuals or organizations in a community whose opinion in a specific subject matter is respected and can influence consumer buying behavior. Marketers often attempt to influence opinion leaders and sometimes will even hire them for advertising campaigns.

Who are the opinion leaders in the industry?

Opinion leaders are the people who were once called “industry insiders” or “decision-makers.” They have established authority in a given area, market, or industry. Some may make a career out of influencing their audience on everything from industry trends to current events and consumer behavior.

Who are opinion leaders in advertising and marketing strategy?

An opinion leader is someone who has mastered a specific market or industry and has established trust within a community as an industry insider or decision-maker. They have an audience or following that trust them as a source of information for their interests.

What is an example of opinion leader?

Business leaders like Jeff Bezos, Ratan Tata and Elon Musk are also considered opinion leaders because their decisions affect the stock market and the investment landscape, sometimes globally.

Can anyone become an opinion leader?

Opinion leaders could be anyone ranging from your friends, family to famous actors, politicians, websites, CEOs or your favourite tech geeks. There is often one particular influencer in your family that is a go-to person in terms of a particular product or service.

Who is an example of opinion leader?

The role of opinion leaders is to influence but it isn’t only restricted to consumer behavior. New media have the power to sway public sentiment with the information they share. Similarly, politicians are prime examples of opinion leaders because they can influence the public with their exceptional speech and charisma.

What are the three types of opinion leaders?

Types of Opinion Leadership

• Monomorphic opinion leadership. This applies when a leader’s influence is limited to one specific topic.
• Polymorphic opinion leadership. This applies when a leader’s influence covers different topics.

Who is a good opinion leader?

Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. Good examples of key opinion leaders are political figures, columnists and celebrities who are known for their work.

How do opinion leaders influence buying behavior?

Opinion leaders are usually people who are more knowledgeable about a certain product or service than the average consumer. As such, opinion leaders can shape how a product is viewed. All these professionals can influence the decisions consumers make within their area of expertise.

How do you measure opinion leadership?

From a social science perspective, Weimann and colleagues (2007) distinguish six traditional methods of measuring opinion leadership: (1) according to a person’s formal position or (2) their reputation, (3) by observing the communication patterns in a community, (4) through self-designation by responding to items in an …

What are the characteristics of an opinion leader?

Characteristics Of Opinion Leaders

• They are knowledgeable in their field.
• They are respected and trusted by their followers.
• Their views carry weight and significance.
• They interpret the media messages and put them into context for the wider population.

Is there a rural market for consumer products in India?

Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market. It has been a matter of great enquiry both for the marketing academics and practitioners whether there is a need for developing separate strategy for rural markets.

What are the new dimensions of rural marketing?

New Dimensions of Indian Rural Marketing 11. Organisation and Working of Rural Market 12. Rural Consumers and their Behaviours 13. Importance 14. Opportunities of Rural Market in India. Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market.

Which is the best country for rural marketing?

In developing countries like India, the majority of the population resides in rural or remote areas that provide a great opportunity for undertaking marketing activities in these rural areas. Due to this, marketers are expanding in rural areas, which is still untapped as India has a great scope of rural marketing.

Which is the best brand name in rural India?

Similarly the galvanised corrugated sheet produced by Ispat Industries has been named as Ispat Kavach .The brand name conveys strength, durability and toughness. (2) Some of the brands that have created a lasting impact on rural consumers are Billy wali cell (Eveready batteries- battery with cat as symbol), Lal saboon (Lifebuoy).