What is the success rate of direct mail?

The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

Is direct mail legal in Canada?

In general, the law requires three things: You must have express or implied consent from the recipient before sending the message. Tip: Use a subscribe form to obtain express consent. You must clearly and simply identify yourselves and anyone else on whose behalf the message is sent.

How big is the direct mail industry?

Direct Mail Advertising in the US – Market Size 2001–2027

Are there any statistics for direct mail marketing?

An urban legend for marketers and business owners is that direct mail is an antiquated marketing medium. But there are too many statistics to back up its validity. In fact, direct mail industry response rates have been consistently on the rise over the past 10 years.

What’s the total mail volume of Canada Post?

Canada Post’s total mail volume for that year amounted to around 7.9 billion mail pieces. Product and services of Canada Post can be divided into three main categories: Transaction Mail, Parcels, and Direct Marketing.

How many points of delivery does Canada Post have?

Canada Post had over 16.5 million points of delivery in 2019. Canada Post’s total mail volume for that year amounted to around 7.9 billion mail pieces. Product and services of Canada Post can be divided into three main categories: Transaction Mail, Parcels, and Direct Marketing.

What is the read rate for direct mail?

Open rates only apply to direct mail which is enclosed (e.g. in envelopes or folded) Read rate is the % of people who scan or read a direct mail piece. * Weighted average, estimates vary between 38-48%