What is the Michelin tire mascot?

Bibendum
There’s more to Bibendum—MICHELIN’s adorably puffy white mascot—than you may know. Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot’s name is actually Bibendum (or Bib for short).

How was the idea of Michelin Man as the mascot of Michelin tyres conceived?

In 1898, when looking at an advertising sketch for a brasserie drawn by O’Galop, André Michelin had an idea: why not replace the bearded giant raising his beer mug with a man made of a pile of tyres and holding a cup filled with nails and broken glass.

Who drew the Michelin Man?

Marius Rossillion
First created by the imaginative Michelin brothers and the talented poster artist O’Galop, alias Marius Rossillion, the Michelin Man was immediately a great success.

What does Michelin Man produce?

tyres
Michelin manufactures tyres for space shuttles, aircraft, automobiles, heavy equipment, motorcycles, and bicycles.

How did the Michelin tyre man get his name?

“Cheers, the Michelin tyre drinks up obstacles!” This slogan had been launched by André Michelin a few years previously to convince engineers of the benefits of tyres. An animated cartoon was made in the 1930s to show the Birth of Bibendum (embedded below). Michelin. The Story of Bibendum or The Michelin Tyre Man. 1935 – YouTube Michelin.

Who is the official mascot of Michelin tires?

Michelin Man. Bibendum, commonly referred to in English as the Michelin Man or Michelin Tyre Man, is the official mascot of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world’s oldest trademarks. The slogan Nunc est bibendum (Drink up)…

When was the first Michelin Man cartoon made?

An animated cartoon was made in the 1930s to show the Birth of Bibendum (embedded below). No sooner was the Michelin Man born when he began to play a major role for the company: it was he who presented the products and advised and assisted motorists, becoming the brand’s worldwide ambassador.

How did the Michelin brothers get their name?

A humanoid figure consisting of stacked white tyres, the mascot was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, and is one of the world’s oldest trademarks. The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace ‘s Odes (book I, ode xxxvii, line 1).