What is the brand value of Colgate?

With facilities in over 80 countries and products that serve consumers in more than 200 countries and territories, we are one of the most global companies. We have the No. 1 market share in toothpaste worldwide, contributing to our $15.7 billion in net sales worldwide in 2019.

What is Colgate brand known for?

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.

What is the target market for Colgate?

Although Colgate products are targeted to mass population but Middle class is where most of its sales comes from. Also Colgate-Palmolive usage & benefit based positioning helped them to make the Colgate & its sub brands across the product categories a household name.

What are the objectives of Colgate?

The main goals of Colgate are to better understand consumers behaviour, launching new products through innovation, increasing effectiveness and efficiency as well as strengthening the leadership worldwide (Colgate-Palmolive Annual Report 2009, p. 4).

Who is the typical customer of Colgate products?

Customer analysis in the Marketing strategy of Colgate The typical customer of Colgate differs based on the product category as in oral care Colgate have products to serve every segment of the society while in personal care & home care their typical customer is the middle class families.

What is the marketing strategy of Colgate toothpaste?

Colgate has implemented fantastic marketing strategies over time, including roping in dentists to brand the product, which has resulted in Colgate being the leader in the oral hygiene industry. Here is the marketing strategy of Colgate analysed for our readers.

How much is the value of Colgate pamolive?

Thus, for Colgate-Pamolive, 83.67% of its intangible earnings are generated from the brand Colgate. From our valuation, we derived that Colgate was valued at Rs 6088.29 Crores (For its Indian operation) while Dabur was valued at Rs 678.21 Crores (Oral Care business).

What is the marketing strategy of Colgate Palmolive?

Although Colgate products are targeted to mass population but Middle class is where most of its sales comes from. Also Colgate-Palmolive usage & benefit based positioning helped them to make the Colgate & its sub brands across the product categories a household name. Marketing mix – Click the link to read about the Marketing mix of Colgate.