What is 4as rural marketing process?

Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability. In fact, rural markets have unlocked new fronts for the modern marketers.

What is the definition of rural marketing?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

What are the four A’s of rural marketing?

4 ‘A’s of Rural Marketing The 4 ‘A’s model—acceptability, affordability, availability, and awareness—incorporates all the elements of 4 ‘P’s marketing mix model that are from an organization’s point of view. Marketers prefer the 4 ‘A’s model as they are more customer centric.

What is the future of rural marketing?

“The Indian rural market has gone beyond consumer products and agri-input marketing. Total rural income, which is now at around $572 billion, is estimated to reach $1.8 trillion by 2020-21,” Dr. Roy added. He further said that India’s retail FMCG market could grow from $10 billion presently to $100 billion by 2024-25.

What does it mean to be a rural marketer?

Whenever it is rural marketing for their brands, marketer tended to price their products low, keeping the products quality at an average level, cutting costs on the extra frills added to the product.

What are the new dimensions of rural marketing?

New Dimensions of Indian Rural Marketing 11. Organisation and Working of Rural Market 12. Rural Consumers and their Behaviours 13. Importance 14. Opportunities of Rural Market in India. Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market.

Is there a bright future for rural marketing?

Rural marketing tends to provide a bright future for those who want to go rural. As per research, the rural per capita consumption expenditure has grown by 11.5 percent whereas, in the case of urban, it grew by only 9.6 percent in the year 2003-2004.

Which is a fruitful strategy in rural marketing?

It is a fruitful strategy in rural marketing. Create Value for Money: The rural consumers are more concerned about the durability of the products, i.e., the value it generates to the customer. They tend to pay a slightly higher amount for a better product with additional features.