What industries use localization strategy?

With that in mind, there are 6 industries that absolutely need good localization, and they are as follows:

• Gaming.
• Software & mobile apps.
• Ecommerce.
• Tourism & leisure.
• 5. Entertainment & film industry.

What are localization services?

Localization is the adaptation of a product or service to meet the needs of a particular language, culture or desired population’s “look-and-feel.” A successfully localized service or product is one that appears to have been developed within the local culture.

What do you know about localization industry?

The localization industry consists of companies that provide translation and communications services for businesses that want to customize their product and marketing communications for local markets around the world.

How big is the localization industry?

The size of the translation industry is immense at USD 24 billion. Globally there are tens of thousands of Language Service Providers (LSPs) providing language, translation and localization services worldwide.

What is localization strategy?

A localization strategy is your overall content plan for translating content to connect with a new audience in a voice that feels familiar. With a localization strategy, your business will determine and define both the markets to enter, as well as overall goal for content in that market.

Why are localization strategies important?

A localization strategy considers each market’s language, culture, and social norms to determine the best expression of your messages. These messages, distributed through your website, application, social media, or any marketing campaigns, can better resonate with customers and prospects — wherever they may be.

Why is localization needed?

Professional localization helps to decrease the barrier for new potential customers, as localized products fit local market conditions better and lower cultural barriers. Localization allows more consumers to learn about your products and increases your customer base.

What is localization tool?

A localization tool is a specialized software that helps software developers, project managers, and translators to localize software, applications, documents, and other content. The tool incorporates all phases of Computer-Assisted Translation (CAT), which enables efficient and affordable translation.

What is localization strategy example?

Popular examples of well-crafted localization strategies are Coca-Cola, Microsoft and Nike. At Ulatus, we track brands that do exceptional work with their content localization and shatter language barriers to increase their presence in global markets.

How do you create a localization strategy?

Tips to Create a Content Localization Strategy

1. What Language Do Your Followers Speak? Your followers come from different countries and speak different languages.
2. Collaborate with Local Translation Experts.
3. Set Up Separate Social Media Profiles for Localized Content.

What is the localization strategy?

What is a Localization Strategy? A localization strategy is your overall content plan for translating content to connect with a new audience in a voice that feels familiar. With a localization strategy, your business will determine and define both the markets to enter, as well as overall goal for content in that market …

How big is the translation and localization industry?

It is a cost-effective, credible resource for busy professionals. The size of the translation industry is immense at USD 24 billion. Globally there are tens of thousands of Language Service Providers (LSPs) providing language, translation and localization services worldwide.

Why is the language localization industry so important?

Language localization is an industry that serves both governments and companies in providing accurate and culturally sensitive translations from one language to another. This industry has proven to be vital to a company’s ability to expand their products and services into foreign markets around the world.

What’s the difference between website Translation and localization services?

The terms website translation services and website localization services are often used so interchangeably, it’s not uncommon for marketers and others to be unaware of their differences. Understanding what distinguishes these similar terms, processes, and services does more than just benefit your knowledge of the industry.

What does it mean to localize a website?

Website localization is a more specialized process of adapting your web content and applications for consumption in a specific region. It goes beyond translation, modifying the content and other site elements to appeal to the customer’s cultural preferences in their own language.