Can you use the NHS logo?

The letters ‘NHS’ and the NHS logo are protected by law. They are UK trade marks owned by the Secretary of State for Health and Social Care and may not be produced without permission. In addition, the Secretary of State owns the copyright in the NHS logo and reproduction without permission is similarly prohibited.

Why is the NHS logo blue and white?

White is an essential design element and can be valued as both a colour and as a spatial element. It is key to the overall identity and designs for NHS Digital. NHS Bright Blue is our primary blue. It reflects the trust and security of the NHS brand, while also promoting a fresh and contemporary feel.

Is the NHS a brand?

The NHS Identity is one of the most cherished and recognised brands in the world. When applied correctly and consistently, it evokes exceptionally high levels of trust and reassurance.

When was the NHS logo created?

March 1990
The NHS logo, also known as ‘the blue lozenge’, was ordered for use by the now-defunct NHS management executive in March 1990. It was one among dozens of logos used by health service organisations, as they competed in the internal market.

What font is the NHS logo?

Frutiger
Frutiger has been the NHS font since 1999, and has become recognised as the clean, simple, typeface which people associate with the NHS. The secondary font, Arial, should be used when Frutiger is not available.

Can NHS staff put GC after their name?

People who are awarded the medal can put G.C after their names. In 2021 Her Majesty, 95, said the medal is not only a reward for Covid-19 heroics but honours all of those who have served in the NHS.

What does the NHS logo mean?

The NHS logo, also known as the lozenge, is central to the NHS Identity. It is the visual representation of the values and purpose of the NHS and is the mark of quality that patients and the public look for when accessing healthcare.

What colour is the NHS?

NHS Blue
87% of people spontaneously recall these two colours when asked about the NHS Identity. Therefore, NHS Blue and white are the dominant colours in the NHS colour palette. They help signpost people to NHS organisations and services, by ensuring that materials are instantly recognisable as originating from the NHS.

What are the Colours of NHS?

Our research shows that patients and the public strongly associate the NHS with the colours blue and white. 87% of people spontaneously recall these two colours when asked about the NHS Identity. Therefore, NHS Blue and white are the dominant colours in the NHS colour palette.

What is the rainbow for NHS?

NHS rainbow badges are a national initiative which originated in Evelina London Children’s Hospital to make a positive difference. LGBT+ represents lesbian, gay, bisexual and transgender with the + representing inclusivity of all identities regardless of how a person defines themselves.

What Colour is the NHS logo?

This is because NHS Blue is the colour that the public expect, and recognise, to represent the NHS. NHS Blue must always be present, either within the NHS logo or as a background to it.

What fonts do hospitals use?

Basic fonts like Arial, Cambria, Calibri, Verdana, Courier New, and Times New Roman work well. Avoid novelty fonts like Comic Sans, or fonts in script or handwriting-style.

Where does the NHS logo go on an image?

If you need to place the logo over images (usually in the top right corner), ensure the space is clear enough so that the logo can still be easily seen and stands out. The NHS logo gets completely lost if it is used in NHS Blue on a background of the same colour. The NHS logo should be reversed out in white against the NHS Blue.

What kind of font is the NHS logo?

The NHS ‘blue lozenge’ logo, the background in blue pantone 300, 2.4 times as wide as high, the letters in Frutiger Bold Italic white font, with further strict rules on its position, size, and surrounding margin, has become ubiquitous. It is hard now to find a picture of the NHS that escapes this symbol and its colour.

Can You reverse the NHS logo out of blue?

When the NHS logo is reversed out in white against a solid background of NHS Blue it still looks distinctly NHS. NHS Blue is the only acceptable colour to reverse the NHS logo out of. You should only reverse the NHS logo out of 100% NHS Blue, never a tint.

Why is the NHS blue on a white banner?

The NHS Blue in the logo helps to maintain recognition of the NHS Identity. However, the background needs to provide enough contrast so that the logo is clear and legible and the NHS Blue stands out. If this isn’t possible, the logos need to appear on a white banner.