Who is Uncle Tobys target market?

Consumer Analysis According to (Nestle, 2014) Uncle Tobys products are targeted towards adults, young children, families and the elderly. Parents are the primary buyers of the products; however children influence the buying power of their parents to an extent.

Does Nestle own Uncle Tobys?

Nestlé Australia has agreed to acquire the Uncle Tobys business in Australia, as well as the rights to the brand in New Zealand for AUD 890 million in cash, or 11.3 times 2005 EBITDA .

Is Uncle Tobys oats Australian?

Uncle Tobys has been processing oats since 1893 and we only source our Oats from local farmers in Australia. Most of our Oats come from within 250km of the Uncle Tobys factory in Wahgunyah by the banks of the the Murray river.

Who started Uncle Tobys?

Following the gold rush in Australia, two brothers Leonard and George Parsons left England and started manufacturing John Bull Oats in Melbourne. In 1861 the Uncle Tobys Company was born, originally under the name of Parsons Bros.

Why is it called Uncle Tobys?

During the gold rush in Victoria, brothers Zac and Josh Brennan left England and began manufacturing John Bull Oats in Melbourne. In 1861 they established Parsons Bros. which later became Uncle Tobys. Rolled oats were considered a commodity during the era and were mentioned in the financial columns of newspapers.

Where are Uncle Tobys oats grown?

Wahgunyah
Uncle Tobys has been proudly producing top-quality oats since 1893. We only source our oats from local farmers – in fact, most of our oats are grown within a few hundred kilometres of our factory in Wahgunyah on the Murray River.

What brands of milk are Australian owned?

Familiar Australian milk brands like Dairy Farmers, Masters, Pura Milk, Dare and Farmers Union iced coffee, Big M, Dairy Farmers and Pura Classic flavoured milk, Vitasoy soy milk and coconut milk, juice brands Daily Juice, The Juice Brothers and Berri, and Yoplait yogurt are all owned internationally.

Are Uncle Tobys oats healthy?

Oats are a natural superfood because they’re 100% wholegrain and contain vitamins and minerals. Oats not only contain fibre, they’re one of the richest sources of beta-glucan, a soluble fibre that can help lower cholesterol reabsorption^. They’re also low in sodium and provide protein and carbohydrates for energy.

Are Uncle Tobys oats girlfriend?

Oats may come in contact with wheat in the field or in the factory, so they can’t be labelled as gluten free in Australia or New Zealand. 99% of Uncle Tobys oats are grown in Australia.

How many calories does Uncle Tobys oats have?

There are 153 calories in 1/2 cup dry (40 g) of Uncle Tobys Traditional Oats.

Is Uncle Tobys sold overseas?

Uncle Tobys The company was sold off in 2006 to Cereal Partners Worldwide (CPW), a joint venture between Nestle and General Mills. CPW headquarters is in Switzerland. However, Uncle Tobys Oats are sourced from Australian Farmers and manufactured on home soil too.

Which oats are best?

5 Best Oats Options For A Healthy Breakfast

1. Quaker Oats Pouch: This versatile pack of oats by Quaker can be used to make a number of recipes.
2. Saffola Oats: Here’s another oats option for you.
3. True Elements Rolled Oats:
4. Yogabar Veggie Masala Oats:
5. Disano Oats:

Where is the Uncle Tobys cereal factory located?

Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currently operated as a wholly owned subsidiary of Nestlé, after being acquired in 2006. Uncle Tobys’ main factory is situated in the town of Wahgunyah, Victoria .

How much money does Uncle Tobys make a year?

Uncle Tobys had sales of approximately AUD 400 million in 2005 and an EBITDA of approximately AUD 79 million, with activities covering breakfast cereals, nutritious snacks, and instant soups.

When was Uncle Toby’s oats introduced to the market?

In 1893, The Uncle Toby’s Oats product was introduced to the market by Clifford Love and Co in Sydney and entered the homes hearts and of Australian families, it’s the first shown as Uncle Toby’s products in trade market.

Who is the parent company of Uncle Toby’s?

Uncle Toby’s was one of sections of the Goodman Fielder food company, yet was separated by parent company Burns Philp in December 2005. In 2006, Swiss food giant Nestle purchased Uncle Toby’s manufacturing facility and brands. Several kinds of finest cereal bars as health product for balancing nutrition products.