What is conscious collection?

Stockholm-based clothing retailer H&M is “literally creating beauty from waste” with its latest collection, Conscious Exclusive A/W20. This new line includes eveningwear, accessories, and shoes incorporating fibers derived from food waste, wood pulp, and recycled metals and textiles.

What is conscious at H and M?

Our Conscious products are created with a little extra consideration for the planet: at least 50% of each piece is made from more sustainable materials, like organic cotton or recycled polyester. The only exception is recycled cotton, which, for quality reasons, can only make up 20% of a product.

When was H&M Conscious Collection launched?

2012
About H&M Conscious Exclusive It was launched in 2012 with a focus on development and innovation. The Conscious Exclusive collections have historically comprised a test bed for new, innovative materials and ways of sustainable thinking that are subsequently incorporated across the H&M business.

How much does the H & M conscious collection cost?

It’s a healing collection in that sense because it brings joy. The H&M Conscious Collection is a little bit more pricey than H&M’s usual offerings, with prices starting at $25 and maxing out at $349. But the sustainable process makes it worth it.

What kind of material is in H & M conscious?

Bloom Foam is a squishy, sponge-like material created from algae. You’ll find it on the soles of the shoes in the H&M Conscious Collection. And then there’s Orange Fiber, which is a silky material used on blouses that’s created from citrus juice byproducts.

What are the new fabrics for H & M?

H&M’s latest Conscious Collection is welcoming three new sustainable fabrics: Pinatex, Bloom Foam, and Orange Fiber. Find out all of the details on the eco-friendly collection here. H&M’s latest Conscious Collection is welcoming three new sustainable fabrics: Pinatex, Bloom Foam, and Orange Fiber.

When does H & M conscious W20 collection come out?

Conscious Exclusive A/W20 will be available at hm.com from 1st December. Literally creating beauty from waste, the A/W20 collection includes innovative fabrics and processes that transform food crop waste into a natural fibre, fabrics made from sustainably sourced wood pulp or use a unique garment-to-garment process.