What does it mean to have a corporate identity?

Corporate identity, often abbreviated as “CI”, is both a corporate governance strategy and a communication concept. However, the two terms cover slightly different ideas. Corporate identity is the self-image of a company, and includes all strategic measures that contribute to this desired image.

What should be included in a corporate identity kit?

A variety of different materials may be included in a corporate identity package, such as: 1 Brochures 2 Catalogs 3 Business cards 4 Letterhead 5 Stationary 6 Flyers 7 Printed advertisements 8 Posters 9 Presentation folders 10 E-mail templates More

Where can I download the corporate identity manual?

CORPORATE IDENTITY MANUAL Describes the guidelines applicable to the logo, with the aim of transmitting a strong and coherent image. You can download the logo in various formats from CAF´s network. It is availa- ble in Adobe Illustrator, Adobe Acrobat and JPG.

What are the multi sensory elements of corporate identity?

These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colours and in some cases, even the physical appearance of customer-facing employees.

Why do you need a corporate identity manual?

Corporate Identity Manual & Guidelines Developed to ensure the client’s company identity is effectively and consistently applied in all forms of visual communication to become a memorable experience for customers and clients. Why create or use them? Anyone who produces something with brand elements on it.

How to develop a coherent corporate identity strategy?

To develop a coherent strategy, you should analyze each area to determine how it affects your corporate identity. Clearly understood basic values are the basis for a comprehensive concept. A company motto also sums up these values succinctly.