What does content repurposing mean?

Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.

How do you repurpose content?

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1. Convert a blog into a content upgrade.
2. Repurpose a blog into multiple guest posts.
3. Turn a blog post into a new article on Medium.
4. Convert a blog post or ebook into an email series/course.
5. Update past blog posts and repromote.
6. Turn blog headers, statistics, and quotes into Twitter posts.

Why you should repurpose your content?

Repurposing content helps you to reinforce the knowledge you already have in your head, to add on to it, and to become even more well-versed in what you do. In addition, repurposing allows you to get familiar with diverse forms of content and various platforms, making you a more versatile marketer for your business.

What is repurposing content for social media?

Repurposing content, also known as content recycling, simply means taking existing content and reusing it somewhere else, in a different context. In other words: repurposing content is giving a new life to content you’ve already created.

Which is the best definition of content repurposing?

Content repurposing is also known as content recycling. As the term suggests, it is the practice of reusing your content or some elements of it so as to increase the reach of that content. A piece of content can be transformed into image, infographic, video, or simply used as it is for repurposing.

What’s the purpose of repurposing a blog post?

Repurposing content ensures that users who missed your epic blog post the first time around have a chance of seeing it for round two. It’s a second chance at content promotion. What Content Deserves A New Lease on Life?

Why is it important to repurpose content in different mediums?

Repurposing the content for different mediums allows you to meet an audience where they are. Michael Brenner of SAP has a great way of putting it: “Multi-channel marketing … provides the content our audiences are searching for, in all the places they search .”

What happens when you repurpose content outside your site?

Plus, if you take your repurposed content outside your site, you can receive quality links back to your site with the added bonus of controlling the anchor text in the link. Reach a new audience. In many cases, your original piece of content may have only made a splash with one group of customers.