Guidelines

How do I find my media contacts?

by Rhyley Bryan

How do I find my media contacts?

Google News is a good way to find media outlets (and then find the appropriate journalists) in your niche. Enter the names of your competitors or businesses similar to yours. You’ll get a list of outlets, blogs, news sites, etc. where they were featured—publications where you have a shot at getting coverage.

What is the best media database?

Below you can find a list of the major media databases with US & global media contacts:

  • Prowly.
  • Cision.
  • Muck Rack.
  • Agility PR.
  • Meltwater.
  • Pressrush.
  • Anewstip.
  • Easymedialist.com.

How do I create a media contact list?

5 Steps to Create a Media List

  1. Define Your Target Audience. The first step to creating a media contacts list is to define the type of people you want to reach with your company news.
  2. Identify Journalists and Media Outlets.
  3. Decide on a List Format.
  4. Begin Adding Contact Information.
  5. Update Your Media List Regularly.

How do I get press release contacts?

To find the names of media contacts, visit the agency’s website. If that doesn’t work, try LinkedIn or call the agency to get the contact information of the journalist or reporter you should send your release to.

How do I get PR contacts?

5 Easy Ways to Find Brand PR Contacts

  1. Get the contact from a press release. This is probably the number one way I’ve had success of finding a brand PR contact and the right one at that.
  2. Utilize Linked In.
  3. Ask a friend.
  4. The brand website.
  5. Social media.

How do I get a media list?

Here are some tips to help create an excellent media list.

  1. Assess your target audience. The first thing you need to decide when creating your media list is who your target audience is and how best to reach them.
  2. Research media outlets.
  3. Find the right contact.
  4. Organise your information.
  5. Update your list.
  6. About the author.

How do I organize my media contacts?

Most media lists include the following:

  1. First name.
  2. Last name.
  3. Media outlet/publication/blog name.
  4. Role (journalist, blogger, etc.)
  5. Beats/topics covered (if you can, try to be specific e.g. “natural cosmetics” instead of just “cosmetics” or “beauty/healthcare”
  6. Location.
  7. Email.
  8. Twitter or other social media account.

What is a media distribution list?

A media list is literally a list of media representatives. The list can and should include names of journalists, bloggers, and social media reporters. The list should include direct phone numbers, email addresses, social media URLs, mailing address, and maybe even their fax number.

How many media contacts are there in PR database?

The Media Contacts Database is the ultimate media insights tool connecting you with over 59,000 media contacts and outlets. Find your relevant contacts and target by industry, profession, outlet type, location and position level. With our easy-to-use PR CRM, pitch to the media today. Truly understand the background and status of a media contact.

Which is the best database for media contacts?

The Media Contacts Database is the ultimate media insights tool connecting you with media contacts and outlets. Find your relevant contacts and target by industry, profession, outlet type, location and position level. With our easy-to-use PR CRM, pitch to the media today.

How to send a press release in Australia?

Our all-in-one online platform, connects your PR with Australian journalists, editors, producers, news outlets and media influencers. Need to send your press release to the media?

How to choose the best media database for PR?

Media contact information can be sourced from one channel or from various locations on the web. If possible, look for a database that gathers data from multiple sources. For example, Muck Rack uses only Twitter to generate its media contacts.