Who is the target audience for iphones?

In 2017, Apple’s target audience consisted of 64% men / 36% women, with a significant focus on users at ages 25 – 44 (55% of all posts were targeted at this age group).

Is the iPhone 6 considered old?

The iPhone 6 generation may be more than five years old, but even as it has aged, there are a few reasons it’s still a great phone. At the time of writing, the newest iPhone available is the iPhone 12.

Is iPhone 6 a decent phone?

The iPhone 6 is not a bad phone in 2020 if you are an extremely light user or you just need a second smartphone for basic tasks. It has the latest iOS 13 software update, meaning it’ll do everything what a modern iPhone should without any compromises.

Who is the primary target market for iPhone se?

“However, the new iPhone SE has a clear target audience, i.e. users of older iPhone models. It is therefore not so much an attack as a defense amid increasingly intense competition for users in the domestic market as Apple attempts to keep existing iPhone users in the iOS fold.”

Who is the target audience for the iPhone?

· Purchase: Finally, the person buys the iPhone, as he or she finds it the most suitable for their preferences and needs. iPhone targets people aged between 18-35 which mainly includes the youth population covering students and young working professionals.

What’s the target market for the Apple iPhone?

Apple users tend to like living larger than life and pursue their dreams of career and happiness. Android users are fatalistic, sad, and looking for some sort of escape and this is something that Apple could tap into with the right plan.

Who is the best target demographic for Apple?

For this reason, the best customers for Apple tend to be younger and wealthier, so Millennials tend to be the next preferred targeted demographic after teenagers. Millennials are hooked into technology like no other generation, exploit the benefits Apple can provide, and this leads to more wealth for them and more sales for Apple.

What are the demographics of the iPhone market?

Although they do not dominate the lower tiers of income demographics, Apple does consistently lead in overall brand share, which means more households have more than one iPhone at the higher income bracket. In 2013, 33% of Apple’s sales went to households that make at least $100k per year.