What qualifies as a viewable impression?

A viewable impression is a standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad, which appears at least 50% on screen for more than one second.

How do you track viewable impressions?

Measuring viewability with Active View Most ads that appear on YouTube or the Google Display Network (GDN) can be measured by Active View technology. When your ad appears in a location that is measurable by Active View, it’s viewability statistics are recorded in your Google Ads account.

What is Active View viewable impressions?

Active View. The number of impressions on the site that were viewable out of all measurable impressions. Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second.

What is a viewable ad impression Ezoic?

Ad viewability—or a ‘viewable ad impression’ is defined as more than 50% of the ad pixels for more than 1 second is counted as a viewable impression. It’s well known that ad units that are considered “above the fold” are often the most valuable. Meaning they are visible when the page loads for the visitor.

When is an ad impression considered to be viewable?

Viewable Ad Impressions: An ad impression will be considered as a viewable one when the ad is contained in the viewable space of a web browser’s window. If the ad is getting displayed outside the viewport of a browser, then the ad impression didn’t have the chance to be seen by a user. What is MRC ad viewability?

How does an ad server count ad impressions?

The ad server can include a number of additional pixels in the ad markup from third-party AdTech platforms in order to count the impression in multiple systems – e.g. a third-party ad server used only for measurement or an ad-verification platform.

How is an ad considered to be viewable?

According to MRC, a display ad will be considered as “viewable” if 50% of the ad creative is visible for at least one second in the viewable space of the browser. In addition to the above standard definition, an impression can be counted as viewable if the following requirements are met:

What does MRC mean by viewable ad impressions?

To help the measurement partners, publishers, and advertisers in measuring the impressions count, MRC has defined three metrics : Impression Distribution – Impression distribution represents the percentage of viewable, non-viewable, and undetermined ad impressions.