What is McDonaldization according to George Ritzer?

The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring).

What is the basic idea behind the McDonaldization thesis?

McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they are getting versus how much they are paying.

What are the four 4 features of George Ritzer’s theory of McDonaldization?

Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. These are all characteristics of McDonald’s and other fast-food restaurants.

What did George Ritzer write about McDonaldization of society?

George Ritzer wrote The McDonaldization of Society. Ritzer’s idea of McDonaldization is an extension of Max Weber ‘s (1864–1920) classical theory of the rationalization of modern society and culture.

What did George Ritzer contribute to the world?

His most notable contribution to date is his concept of McDonaldization, which draws upon Max Weber ‘s idea of rationalization through the lens of the fast food industry.

How is Ritzer’s McDonaldization similar to Weber’s concept?

Ritzer’s McDonaldization is the modern day version of Weber’s concept of rationalization. He takes Weber’s central theme of modern society, rationalization and turns it into a concept of modernization of society for the twentieth century.

What is George Ritzer’s concept of rationalization based on?

The theory is based on Max Weber’s concept of rationalization, which is the process of replacing traditional and emotional thought with reason and efficiency. Ritzer uses McDonald’s as a metaphor for the over-rationalization of society. It consists of four main principles: predictability, calculability, efficiency, and control.