What does the 2012 Olympic logo mean?

The odd jagged shapes of the 2012 can represent power, speed, energy and explosive excitement. The bright color palette reinforces that spirit. 3. By virtue of the logo design and its extensions, the 2012 London Olympics can “own” jagged abstract shapes in bright colors.

What is the inspiration behind the London 2012 Olympic logo?

How did you develop the design? BB: The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand.

Is the London 2012 Olympic logo a controversy?

London 2012 Olympic Games: A Logo in Controversy. The 2012 Olympic Games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the controversy over the London Olympic logo. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance.

How did they come up with the London 2012 logo?

The London Olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the Olympic Park, including the running track. View images of the Olympic Park and the branding that has so many people in London and around the world talking.

What is the number 2 on the London Olympics logo?

In the Z-like number “2” is the Olympic host city “london,” spelled out in lower case letters, and in the “O” is the five-ringed Olympic symbol.

What did the Olympic logo look like in 2006?

The shape of the design has two purposes: it looks both like a snowflake and the Olympic Torch. The sans serif font and the stylized design are modern and sleek. The Turin 2006 logo chose to use “Torino” in the logo, which is the Italian word for the city of Turin. This is a bold way to establish brand identity.

What were the London 2012 mascots called?

Wenlock is the official mascot for the 2012 Summer Olympics, and Mandeville is the official mascot for the 2012 Summer Paralympics, both held in London, England, United Kingdom. Named after Much Wenlock and Stoke Mandeville, they were created by Iris, a London-based creative agency.

What is the logo of the Olympic Games?

The rings are five interlocking rings, coloured blue, yellow, black, green and red on a white field, known as the “Olympic rings”. The symbol was originally created in 1913 by Coubertin. He appears to have intended the rings to represent the five continents: Europe, Africa, Asia, the Americas, and Oceania.

Who designed the London 2012 Olympics?

British designer Thomas Heatherwick was chosen by Danny Boyle to design the cauldron for the 2012 London Summer Olympics and Paralympic Games (the same design would serve both).

Which country hosted the Olympics in 2008?

Beijing, China
In 2008 the Olympic Games were held in China for the first time. In the months prior to the Games’ start, a devastating earthquake in Sichuan province, international focus on China’s pollution problems, and protests over China’s human rights record and Tibet became part of the Olympic story.

What is Microsoft logo?

The longest-used Microsoft logo was created in the late 1980s. Nicknamed the “Pac Man” logo, the company wanted to show the strength and importance of their business in the market. The Helvetica font (in italics in our case), was chosen to create the logo. It is a well-known font and still widely used today.

Who won the first gold medal in London Olympics 2012?

China
Four years on from the vibrantly sustained medal-hoarding triumphs of Beijing, China duly claimed the opening gold of London 2012 with an early morning victory in the women’s 10m air rifle for the elegantly ruthless Yi Siling among the dimpled plastic shooting hangers of the Royal Artillery Barracks in Woolwich.

Who is called golden girl of India?

PT Usha
The making of PT Usha, India’s Golden Girl.

Can I use the Olympic logo?

The Olympic rings are the exclusive property of the International Olympic Committee (IOC). They are a mark protected around the world and cannot be used without the IOC’s prior written consent.

Which city hosted the 2012 Summer Olympics?

London
On 6 July 2005, the President of the International Olympic Committee (IOC) Jacques Rogge announced London as the Host City for the Games of the XXX Olympiad to be held in 2012.

What do you need to know about the Olympic logo?

In my mind, an Olympic logo should meet two simple standards: clearly communicate the year and place, both verbally and graphically; and capture the contradictory notions of the Games’ stature and heritage with its contemporary excitement and energy. The 2012 logo hits on some points]

Who was eliminated from the 2012 Summer Olympics?

Moscow was the first city to be eliminated, followed by New York and Madrid. The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to 50.