What are ATL activities in marketing?

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; …

What is ATL and BTL activities in marketing?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What do you need to know about above the line marketing?

Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously. Let’s take a look at each of these approaches: Above the Line (ATL) advertising ATL strategies focus at directing the communication towards the mass market.

Which is an example of above the line advertising?

Above-the-line advertising is designed to reach mass audiences. The epitome of above-the-line marketing is a Super Bowl television ad, which costs millions of dollars for mere seconds of airtime, but instantly reaches tens of millions of consumers on a global basis.

How does through the line ( TTL ) marketing work?

Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously. Let’s take a look at each of these approaches: Above the Line (ATL) advertising. ATL strategies focus at directing the communication towards the mass market.

Who is the author of below the line advertising?

Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. David Kindness is an accounting, tax, and finance expert. He has helped individuals and companies worth tens of millions achieve greater financial success. What Is Below-the-Line Advertising?