Is sending SMS marketing legal?

SMS Text Message Marketing is legal. The legal requirements for conducting SMS marketing are governed by the Federal Communications Commission (FCC). The two primary laws they enforce are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act.

Is SMS marketing legal in UK?

In the United Kingdom (UK) and the European Union (EU), the use of SMS for commercial purposes is regulated by the General Data Protection Regulation (GDPR). GDPR is the toughest privacy and security law in the world, designed to protect the personal data of those living within the UK and EU.

Do you need consent for SMS marketing?

Marketing text messages can be sent without prior consent by organisations who obtained your email address when you bought something from them and are advertising similar products or services.

Does GDPR cover text messages?

The short answer is, yes, you can continue to text your customers, and no, you don’t necessarily need to re-request their permission to do so, but it’s essential that you familiarise yourself with the basics of the GDPR to ensure that you are compliant. …

What are the regulations for text messaging in the UK?

The Information Commissioner’s Office (ICO) has published the Privacy and Electronic Communications Regulations (PECR) which provide guidelines to the regulations governing the unsolicited text marketing messaging in the UK for commercial, charity or political purposes.

What are the rules and regulations for SMS?

If you’re new to SMS regulations, or just want a little more clarity, we’ll dive in a little deeper to these concepts below. You cannot buy lists of phone numbers and add them as subscribers. For commercial texts, your consent must be in writing. You cannot send copyrighted or trademarked material that has not been licensed for your use.

Is it illegal to use SMS without consent?

In the interest of transparency and consumer protection, businesses that use consumers’ personal data must inform them how their data is being used. As with the previous acts, SMS marketing is illegal without prior consent.

How are premium rate SMS regulated in the UK?

The recently amended Data Protection Act (2008) sets out the protection of consumer data when processed via electronic channels. Premium rate SMS services in the UK are regulated by PhonepayPlus.