How do you market Medicare products?

Marketing Medicare Advantage to prospective new patients as they turn 65

1. Mailers to people turning 65.
2. Hospital newsletters.
3. Community events.
4. Retargeting and pay-per-click ads.
5. Facebook and other social media ads.

What Does Medicare pay for TV commercials?

Medicare and its beneficiaries spent $560 billion on prescription drugs between 2016 and 2018, and nearly 60% of that money went to products the pharmaceutical industry advertised directly to consumers, a government watchdog report found.

How do I market myself as a Medicare agent?

There are many options for generating leads that will give you an edge over the competition:

1. Determine your product.
2. Identify your segment or target audience.
3. Create an educational website.
4. Hire telemarketing personnel.
5. Set appointments.
6. Completing Medicare Advantage Telesales Enrollments.

What is the best Medicare plan on the market?

The Best Medicare Advantage Plans of 2021

• Best User Quality: Cigna.
• Best User Experience: Humana.
• Best in Educational Content: Aetna.
• Best for Bonuses: AARP.
• Best for Simplicity and Clarity: Blue Cross Blue Shield.

What are the marketing guidelines for Medicare Advantage?

Medicare Marketing Guidelines The Marketing guidelines reflect CMS’ interpretation of the marketing requirements and related provisions of the Medicare Advantage and Medicare Prescription Drug Benefit rules (Chapter 42 of the Code of Federal Regulations, Parts 422 and 423).

What can you do at a Medicare sales event?

Sales events allow agents to try to direct potential enrollees or current members toward a plan or set of plans. Many marketing and lead-generating activities are allowed, but there are rules regarding the information you can collect. See what you can and cannot do at sales events below.

How to get started in Medicare insurance sales?

Additional Product Sales – Whether it be annuities, life insurance or critical illness policies, Medicare products serve as a great door-opener for agents to develop a relationship with their client that will help assess their needs for additional products and coverage helping you increase client loyalty and your overall profitability.

When do patients consider a Medicare Advantage plan?

Typically, patients consider a private Medicare Advantage plan after realizing the out-of-pocket expense involved with original Medicare, which can leave patients responsible for 20% of the cost of some services with no limit on out-of-pocket expenses.