Did Bratz get sued?

In a separate suit filed in federal court in California, Mattel sued MGA for a whopping $1 billion and the exclusive rights in the entire Bratz brand. In short, Mattel argued that MGA had built a $1 billion-dollar empire based exclusively on a concept that it had willfully and intentionally stolen from Mattel.

Why are Bratz dolls being banned?

LOS ANGELES/NEW YORK, Dec 4 (Reuters) – A California federal judge ordered MGA Entertainment Inc to stop selling its popular Bratz dolls and banned it from using the toy’s name, finding that hundreds of Bratz products infringe copyrights owned by rival toymaker Mattel Inc MAT.

Is Mattel suing MGA?

MGA, maker of Bratz dolls, above, is suing Mattel over allegations that the larger company stole trade secrets. The feud between fashion doll giants MGA Entertainment Inc. and Mattel Inc. In the suit, which was filed in state superior court in Los Angeles, MGA asks for up to $1 billion in damages and fees.

Are Bratz coming back in 2021?

MGA Entertainment is celebrating the 20th anniversary of Bratz throughout 2021 — beginning with the re-release of the original core four Bratz characters: Cloe, Sasha, Jade, and Yasmin. Starting May 21, they will be sold online at Hot Topic and will roll out in-store on June 2.

Why did Mattel sue the designer of Bratz?

Larian and Mattel have been battling since the ’00s, when Mattel sued a toy designer who had resigned to join MGA. Mattel claimed the designer came up with the idea for Bratz — the first real rival to the iconic Barbie doll — while working for Mattel. A trial judge agreed and awarded Mattel all rights to Bratz.

How much money has Mattel spent on lawsuits?

Larian is now gearing up for another round of costly litigation. Despite the hundreds of millions of dollars spent by both sides — court documents put Mattel’s total tab at more than $400 million — Larian’s legal team is appealing a judge’s decision earlier this year to dismiss an MGA lawsuit accusing Mattel of stealing MGA trade secrets.

Who is the owner of the Bratz dolls?

The owner of Bratz dolls can’t let go of his Barbie obsession. Isaac Larian, the chief executive of MGA Entertainment, has revived his more-than-decade-old fight against Barbie maker Mattel — again taking to social media and the courts to flog and shame executives at the rival toymaker.

How many Bratz dolls did MGA sell?

At the height of their success in 2005, Bratz products generated more than $1 billion in annual sales, which, as the Wall Street Journal noted years later, “cut deeply into Mattel’s Barbie doll sales.” MGA’s global sales ultimately reached $2 billion dollars for Bratz toys, alone.