What is a remarketing campaign?

What Is Remarketing? Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI.

How do I set up a remarketing campaign?

Instructions

1. Sign in to your Google Ads account.
2. Click Campaigns from the page menu.
3. Click the plus button to create a new campaign.
4. Choose your campaign goal among the options for “Goals”.
5. Select Display as the campaign type.
6. Name your campaign and specify locations, languages, bidding, and budget.

What are the two basic goals of a remarketing campaign?

There are two basic goals for remarketing campaigns: Awareness: You can use awareness campaigns to retarget visitors about your product features and other announcements. This is a less targeted goal because it’s directed at visitors who haven’t interacted a lot with your business.

What is an example of a remarketing?

For example, you may want to remarket to people who visited a specific page or section of your site and left without purchasing. Their cookie ID is then added to your remarketing audience list, allowing you to show ads to them as they browse the web. In short, remarketing works like this: Users visit your website.

What is the purpose of a remarketing campaign?

But, first – what is remarketing? Remarketing campaigns are designed to display ads to potential customers who visited your site or used your mobile app. It’s an effective technique that allows you to stay connected to your target audience while also building brand awareness.

What is a remarketing campaign on Google Ad Network?

One such way is running a remarketing campaign on the Google Ad network. But, first – what is remarketing? Remarketing campaigns are designed to display ads to potential customers who visited your site or used your mobile app. It’s an effective technique that allows you to stay connected to your target audience while also building brand awareness.

What does it mean to have a remarketing list?

According to Google, a remarketing list is “a collection of website visitors…gathered by snippets of code added to your site or app.” With this list, you’re able to set rules on your list like when website visitors will see the advertisements and how long they’ll stay in your remarketing campaign.

How does remarketing work on a large scale?

Large-scale reach:You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps. Efficient pricing:You can create high-performance remarketing campaigns with automated bidding.