What is star in menu engineering?

Menu engineering is the study of the profitability and popularity of a menu. A menu item becomes a STAR when it is low in cost and high in number of portions sold. Stars should be really easy to spot on your menu. PLOW HORSE. Dishes which are highly popular and not profitable get characterized as PLOW HORSES.

What is dog menu engineering?

Star indicates high popularity and high profitability, Horses indicate high popularity and low profitability, Puzzle indicates low popularity and high profitability, & Dog indicates low popularity and low profitability.

How do you calculate menu engineer?

Menu Engineering Dashboard

1. All Items Sold = The Sum of Number Sold column.
2. Overall Food Cost = The Sum of Total Food Cost.
3. Overall Menu Sales = The Sum of Total Menu Sales.
4. Overall Contribution Margin = The Sum of Contribution Margin.
5. Average Profit Per Item = Overall Contribution Margin / All Items Sold.

What are the four menu engineering categories?

Categorize Your Menu Items It’ll categorize the menu items into one of four menu engineering categories: Stars, Puzzles, Plowhorses, and Dogs. You can then draw a trending line through these items to see whether your menu is trending toward Stars, Dogs, Plowhorses, or Puzzles.

How to plan menu engineering for a restaurant?

To mark the final menu engineering strategy for your restaurant: Identify your Stars. These items are popular and profitable, so examine them to determine what makes them popular and see if you can apply these principles to another menu item. Identify your Puzzles. These items are profitable but don’t get ordered very often.

How to create a menu engineering cheat sheet?

List your menu items out one per line. Title a column Number Sold and record the number of menu items sold (remember to keep your data lined up correctly) within a designated time period. Title a column Item Food Cost. This is the dollar amount that YOU paid for each menu item. Calculate this number for each menu item and record.

What makes an item a star on the menu?

If a Menu item ranks high in both the Profit and Popularity meters, it is a Star. Your customers love it, they order it regularly and it generates a profit for your restaurant. These are the items you want to keep. If an item ranks high in the profit meter but low on the popularity meter, it is a puzzle.

Where do I find my menu engineering dashboard?

The graph and gray bar to the left of the graph are what are referred to as your “Menu Engineering Dashboard,” where you can see some quick statistics about your overall menu performance. Here are some important stats: