What is IMC agency?

Integrated Marketing Communications (IMC) blends together traditional and innovative communications techniques incorporating public relations, advertising, sales and marketing into one coherent and harmonious message.

What is the role of IMC in branding?

Marketing programs play an important role in building up of brand equity. And these programs are necessary to create brand image and also to build brand awareness. This task is done through medium of marketing communication, in its most form is advertising.

What is IMC in marketing Management?

Integrated Marketing Communications (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message. It aims to ensure the consistency of the message and the complementary use of media.

What makes an IMC a good marketing agency?

We Help to Drive Quicker, More Positive Outcomes for Brands Through Strategically Creative Execution of Modern Video Production, Media Planning & Distribution, Experiential Marketing, Branding, and Customer Acquisition Services. Content Is King and Our Crowning Achievement is Improving the Bottom-Line of your Business Kingdom.

Which is the primary idea behind an IMC strategy?

The primary idea behind an IMC strategy is to create a seamless experience for consumers across different aspects of the marketing mix. The brand’s core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole rather than in isolation.

Which is more cost effective, IMC or mass media?

IMC is also more cost-effective than mass media since consumers are likely to interact with brands across various forums and digital interfaces. As consumers spend more time on computers and mobile devices, marketers seek to weave together multiple exposures to their brands using different touch points.