What are the 4 uses and gratifications media?

McQuail, Blumler, and Brown (1972) proposed a model of “media-person interactions” to classify four important media gratifications: (1) Diversion: escape from routine or problems; emotional release; (2) Personal relationships: companionship; social utility; (3) Personal identity: self reference; reality exploration; …

What is the uses and gratifications theory Blumler and Katz?

Uses and Gratifications Theory – Mass Communication Context. Explanation of Theory: Blumler and Katz’s uses and gratification theory suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use.

Where did the uses and gratification theory come from?

Elihu Katz first introduced the Uses and Gratification Approach, when he came up with the notion that people use the media to their benefit. The perspective emerged in the early 1970’s as Katz and his two colleagues, Jay Blumler and Michael Gurevitch continued to expand the idea.

Who introduced uses and gratification theory?

Elihu Katz
The uses and gratifications theory, developed by Elihu Katz and Jay Blumler, seeks to explain the relationship between an audience and how this audience uses the media.

What are the uses and gratifications of Public Television?

Uses and Gratifications and Exposure to Public Television: A Discrepancy Approach. Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV).

Which is an example of uses and gratifications?

In fact, uses and gratifications has always provided a cutting-edge theoretical approach in the initial stages of each new mass communications medium: newspapers, radio and television, and now the Internet.

What are the uses and gratifications of mass media?

(Wimmer & Dominick, 1994). Accordingly, Schramm, Lyle, and Parker (1961) ability and relationships with parents and peers. Katz and Foulkes (1962) conceptu- alized mass media use as escape. Klapper (1963) stressed the importance of analyz- ers had done. Mendelsohn (1964) identified several generalized functions of radio

Do you include uses and gratifications in ously approach?

ously include the uses and gratifications approach. In this article, I assert that the and gratifications. In fact, uses and gratifications has always provided a cutting-edge newspapers, radio and television, and now the Internet. Although scientists are likely gratifications. Contemporary and future models must include concepts such as