What is shop along?

A close cousin to mystery shopping, the shop along is a shopping experience or exercise which can be monitored in real time by a researcher either in-person or by receiving information from smart phone surveys, hidden video cameras etc.

What is a shop along interview?

Shop-Alongs are interviews (45 mns) done with pre-recruited shoppers of the relevant target. It will usually follow up with a post-shopping interview to seek for answers for certain product choice, buying behaviour or evaluation on POS touch points (e.g. salesperson, POS materials, etc.)

What is research shopping?

Shopper research helps you understand what shoppers think and believe (attitudes) and what they do prestore and instore (behaviours), so you can tailor activities and programs to suit various shopper types on differing shopping trips for different things and reasons (occasions).

What is ethnographic research?

Ethnography, simply stated, is the study of people in their own environment through the use of methods such as participant observation and face-to-face interviewing. Classic ethnographic research involves a detailed description of the whole of a culture outside of the country of origin of the researcher.

How does work virtual shopping?

The Virtual Store: How does it work? A virtual store takes the full browsing experience you’d expect from a real shop and makes it digital. The result is an online store that consumers can explore just as they would in real life but from the comfort of their own homes.

What are the advantages and disadvantages of virtual shopping?

Pros and Cons of Shopping Online

What is unique about ethnographic research?

The Unique Aspect of Ethnographic Fieldwork Ethnography is qualitative research, not quantitative. Ethnographers focus on the study of individual groups of people and cultures, often studying a specific aspect like language, geography or economics.

Who are virtual retailers?

Virtual retail is retailing on the Internet.

• Many traditional retailers are entering the virtual retail market in support of their physical stores.
• To enter the virtual retail market, you will need a website, and a reliable means of processing customer payments.
• Virtual retail is retailing on the Internet.

What are the disadvantages of buying online?

Disadvantages of Online Shopping

• Frauds in online shopping. Fraud in online shopping is the biggest disadvantage of online shopping.
• Delay in the delivery.
• You can’t touch the product.
• You cannot bargain.
• Hidden costs and shipping charges.
• Lack of interaction.
• Returning the product.

What are the disadvantages of selling online?

Disadvantages of e-commerce

• Increased competition. With e-commerce not only potential customers increase, but also direct competitors.
• Lack of physical contact with the product.
• Lack of shop assistants.
• Lack of confidence is another disadvantage.
• Delivery time and shipping costs may sometimes be a deterrent.

What do you need to know about shop along?

A close cousin to mystery shopping, the shop along is a shopping experience or exercise which can be monitored in real time by a researcher either in-person or by receiving information from smart phone surveys, hidden video cameras etc. Participants for shop-alongs can be recruited to the experience ahead…

How does shopalong work and what does it do?

Shopalong is a mobile community where you can earn cash for completing fun assignments at the places you visit every day. Your opinions will shape future shopping experiences retailers and manufacturers can give you. Shopalong is run by Purchased, a market research firm that works with consumer brands.

How are shop alongs monitored in real time?

A close cousin to mystery shopping, the shop along is a shopping experience or exercise which can be monitored in real time by a researcher either in-person or by receiving information from smart phone surveys, hidden video cameras etc. Participants for shop-alongs can be recruited to the experience ahead of time or via intercepts.