What is LED billboard advertising?

Digital billboards or LED structures are made up of Light Emitting Diodes (LED). Thousands of diodes make up the clever, current and dynamic messages on today’s digital billboards. LEDs offer near-TV quality, color and resolution, which in turn guarantees advertisers will gain the attention of consumers.

How much does an LED billboard cost?

The average CPM (cost per thousand) for a regular billboard is $2.05 and $37.42 for an LED billboard. Billboards with LED’s are rented by minutes and each ad is shown for 8 seconds. Some ads can cost as much as $50,000.00 for 2520 minutes (1.75 days) and as little as $1,200.00 for 648 minutes (. 45 days.)

How much does it cost to advertise on an outdoor billboard?

The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets.

Is billboard Outdoor Advertising?

Types of Outdoor Advertising Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas.

Are digital billboards cheaper?

The costs and pricing of digital billboards vary from vendor to vendor. However, in the long run, they may have lower costs than the static billboards depending on how many times the campaign requires changes in the advertisement.

What is the meaning of LED display?

A LED display is a flat panel display that uses an array of light-emitting diodes as pixels for a video display. LED displays are capable of providing general illumination in addition to visual display, as when used for stage lighting or other decorative (as opposed to informational) purposes.

Are billboards worth it?

The short answer to the question of whether or not your business should invest in billboard advertising is that it depends upon your marketing budget and what you want to achieve. If your company is looking to increase brand awareness, then billboard advertising could be a great way to get the word out!

What are the benefits of outdoor advertising?

What Are the Benefits of Outdoor Advertising?

• Outdoor Advertising is Accepted by Consumers.
• Outdoor Advertising Helps to Build Your Brand.
• Outdoor Advertisements Are Fully Customizable.
• Consumers Respond to Outdoor Advertisements.
• Outdoor Advertising Makes Effective Use of Your Marketing Budget.

Is an example of outdoor media?

Outdoor: Billboards including posters, bulletins and painted walls. Sampling/Street Teams: Product sampling at high-traffic venues/locations. Telephone Kiosk: Printed displays on free-standing public telephone enclosures. Transit: Commuter transit platforms, trains and buses.

Why digital billboards are growing in popularity?

These super-sized advertisements have been shown to greatly increase retention rates—sometimes more than 50 percent—meaning that consumers who see a digital billboard, rather than a traditional print one, are more likely to remember its content. Many customers are more than happy to pay for that kind of impact.

What is an indoor billboard?

Indoor Billboards. Indoor billboards are placed in for maximum visibility in high traffic areas of businesses to reach the customers who visit those locations regularly. Anywhere the customers are found that they are stationary and have time to view the ads is best. These areas include, waiting areas, seating areas and restrooms.

What is outdoor billboard?

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

What is the size of a digital billboard?

The industry standard for most digital and print billboards measures 14 feet in height by 48 feet in width. Some billboards reach up to 60 feet in width, so you need to find out the size of the board on which your billboard will display before you go to print with your ad.