What is an example of central route processing?

For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.

What is a good example of central route persuasion?

Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

What is central processing in advertising?

The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. When a receiver is doing central processing, he or she is being an active participant in the process of persuasion.

What is central route processing?

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.

How does the central route of persuasion work?

The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

What is a processing route?

Definition. A process route provides the user with the possibility to define and execute a business workflow. Note. You can create your own workflow. You can use a process route to model a process, simply and easily, and assign each step in the process to a user, a position or an organizational unit.

What are the two routes of persuasion?

This proposes two major routes to persuasion: the Central Route and the Peripheral Route.

What are the two paths to persuasion?

This proposes two major routes to persuasion: the Central Route and the Peripheral Route. P&C say of this route: ‘Under the Central Route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.

Why is central route of persuasion effective?

The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information. This route to attitude change does not require much effort or information processing.

What are the four elements of persuasion?

IN STUDYING PERSUASION, we study four elements: 1) The communicator, 2) The message, 3) How the message is communicated, 4) The audience. Who says the message often matters as much as what is being said.

Which route of persuasion is more effective?

central route to persuasion
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

Which is the central route in an ad?

These routes are the central route and the peripheral route. The idea is that, in looking at an advertisement, its message has to get people’s attention and make them want to respond to it, ideally by way of purchasing the product or service being offered.

How is the central route of persuasion used?

Although potential answers will vary, advertisements using the central route of persuasion might involve a doctor listing logical reasons for drinking this product. For example, the doctor might cite research suggesting that the soda is better than alternatives because of its reduced calorie content, lack of adverse health consequences, etc.

How is the central route used in decision making?

In the central route, we pay attention to the merits of an argument, and we carefully weigh the pros and cons of an issue. Essentially, the central route involves using critical thinking and trying to make the best decision possible. (That said, even when using the central route, we may still end up processing information in a biased way.)

What do we do in the central route?

In the central route, we pay attention to the merits of an argument, and we carefully weigh the pros and cons of an issue. Essentially, the central route involves using critical thinking and trying to make the best decision possible.