What is Henry Jenkins theory?

Media scholar Henry Jenkins contrasts participatory culture with consumer culture, suggesting that fans “poach” from popular media, appropriating ideas from the text and rereading them in creative ways for their own uses. Jenkins also theorizes that participatory culture can be a form of resistance.

What is Henry Jenkins best known for?

One of Jenkins’ most well-known concepts has been his “transmedia storytelling”, coined in 2003 which has become influential not just within academia but also in media arts and advertising/marketing circles and beyond.

What is transmedia storytelling according to Henry Jenkins?

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

What is transmedia Jenkins?

Jenkins states the term “transmedia” means “across media” and may be applied to superficially similar, but different phenomena. In particular, the concept of “transmedia storytelling” should not to be confused with traditional cross-platform, “transmedia” media franchises, or “media mixes”.

Who has the biggest fandom in the world?

BTS, a South Korean boy band, has earned international acclaim, with two consecutive #1 albums on the Billboard charts, a sold-out world tour, and a sold-out stadium event at Citi Field in front of over 40,000 spectators. ARMY, the K-pop group is considered the Biggest Fandom in the World because of its huge fan base.

What is media effect theory?

Abstract. Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members.

How do you like it so far Henry Jenkins?

How Do You Like It So Far uses pop culture to take soundings of a society in transition, exploring intersections with civic imagination and engagement, and social and political change. Henry Jenkins and Colin Maclay are your guides on this adventure.

What does Jenkins argue about interactivity and participation?

Interactivity is a property of the technology, while participation is a property of culture. A focus on expanding access to new technologies carries us only so far if we do not also foster the skills and cultural knowledge necessary to deploy those tools toward our own ends.

What is an example of transmedia storytelling?

Walking dead. AMC’s The Walking Dead is another prime example of transmedia storytelling. Walking Dead was first created as a comic book, which evolved into a television series. Transmedia expanded even further to video games and mobile games.

Why is transmedia storytelling important?

The purpose of Transmedia Storytelling is to immerse users in the world it creates. But also it previews the opportunity of bringing elements out of that world to the users’ real life. This is one of the most important elements in Transmedia. The more detailed is the world the more the users will believe that world.

Who is the 2nd most powerful fandom in the world?

We thank you for voting, and we’ll see you in July for the Power Summer Awards 2020.

• WINNER: #BTSARMY – BTS.
• 2nd place: #Directioners – One Direction.
• 3rd place: #EXOL – EXO.
• 4th place: #IGOT7 – GOT7.
• 5th place: #Louies – Louis Tomlinson.

https://www.youtube.com/watch?v=Ch2PQIRHHdE