How do you write a mission statement for a small business?

Tips for Creating an Effective Mission Statement

1. Do keep it short and concise. Sum up the company’s mission in just a few sentences.
2. Don’t write an essay.
3. Do think long-term.
4. Don’t make it too limiting.
5. Do find out what your employees think of the mission statement.
6. Don’t be afraid to change it.

What is a mission statement for a small business?

A mission statement is defined as an action-based statement that declares the purpose of an organization and how they serve their customers. A mission statement is a short summary of your company’s purpose. A mission statement provides perfect clarity behind the “what,” the “who,” and the “why,” of your company.

What is a business mission statement example?

“To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.” “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

What are some examples of good mission statements?

A few examples of effective mission statements include: Coca Cola: “To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference.”. Southwest Airlines: “We are dedicated to the highest level of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.”.

How do you write a business mission statement?

Writing a company mission statement will help you and your employees focus on a common goal and give everyone a benchmark to gauge performance. Include everybody whose perception of your company matters. Collect as many ideas as you can. Define your company. Think carefully about what role it plays in the industry and community.

How do you write a good mission statement?

How to Write a Mission Statement Define What Drives You: Say what the purpose is behind what you do. Be True to Yourself: Tell others who you are and what they can expect. Keep It Simple: Remove jargon and buzzwords. Edit, Refine, and Release: Parse and polish every word.

What is a good mission statement?

A good mission statement often includes general principles to which a business’s workers are expected to adhere, and in return, includes declarations of the business’s obligations to its employees, its customers, and the community in which it operates.