What is ATL and BTL marketing?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What is ATL and BTL with example?

ATL promotions are generally the mass promotion campaigns. Such campaigns are done basically for brand building, awareness and increasing the brand recall. Best examples are TV, Radio, Print, etc. BTL promotions are specific or targeted promotions to ensure direct interaction with a specific audience.

Which is better ATL or BTL?

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; …

What does ATL mean in advertising?

Above the line
Above the line (ATL) ATL uses mass media to appeal to a large number of audiences, these include media channels such as TV, magazines, newspaper and radio advertising. This kind of marketing is untargeted towards the individual and is good for creating brand awareness and goodwill.

Which is more expensive ATL or BTL?

Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness. When it comes to cost, the ATL marketing medium is comparatively more expensive than BTL marketing mediums. While ATL marketing drives customer response, BTL marketing increases the point of sale.

Is Social Media Marketing ATL or BTL?

The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.

Is digital BTL or ATL?

Above The Line (ATL) and Below The Line (BTL), digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact).

Is public relations ATL or BTL?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

What is above and below the line advertising?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Above-the-line methods are ideal for general brand awareness, while below-the-line tactics are preferable for fostering direct relationships with potential customers.

Is digital advertising ATL or BTL?

What is a guerilla marketing in advertising?

Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.

Is social media ATL or BTL?

What does ATL and BTL stand for?

ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group.

What is ATL, BTL and TTL?

TTL Marketing Definition. ‘TTL Marketing’ stands for ‘Through The Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. Aug 14 2019

What does the name BTL mean?

A Bilateral Tubal Ligation (BTL) is a surgical procedure that involves blocking the fallopian tubes to prevent the ovum (egg) from being fertilized. It can be done by cutting, burning or removing sections of the fallopian tubes or by placing clips on each tube.

What is BTL mode?

BTL mode simply combines two of the amplifier channels to provide more power. The TA-N9000ES has five amp channels rated at 115 watts per channel into 4 or 8 ohms, and it has a switch that puts the front left and right channels in BTL mode, disabling the surround amp channels and leaving the center channel in normal mode.