What are examples of brand guidelines?

What Are Brand Guidelines?

• Logos: full logos, secondary logos, and icons.
• Color palette: primary and secondary colors.
• Typography: font styles, sizes, and spacing.
• Other imagery: photos, illustrations, and artwork.
• Voice and tone: how the brand uses language and emotion.

How do you write a brand guidelines?

Build one with these 6 simple steps:

1. Kick off your brand style guide with a great brand story.
2. Use logo guidelines to create a recognizable brand signature.
3. Include your brand’s core color palette.
4. Dictate your typography hierarchy.
5. Define your brand voice.
6. Specify the imagery and iconography that makes up your visual style.

What should be included in a logo guideline?

The logo section of your Brand Standards Guide should include your company logo, as well as all iterations of that logo. For example, black and white, 2-color and 4-color versions, fonts, tagline lockup to logo (if applicable), all sub-brand logos, etc.

What is included in a brand style guide?

A brand style guide usually includes the following:

• Tone of voice: how the brand uses language and emotion (including grammar, abbreviations, and acronyms)
• Typography: font styles, sizes, and spacing.
• Logos: full logos, secondary logos, and icons.
• Color palette: primary and secondary colors.

Which is an example of a simple brand guide?

If you’d like to learn more about Netflix’s brand asset guideline, click here. Assembling a simple brand guidelines template could be an empowering and personal experience for your company. This is your chance to show internal and external individuals how you want your brand to look.

What do you need to know about brand guidelines?

What Are Brand Guidelines? Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.

Which is an example of a style guide?

Basically, style guides ensure that every piece of brand representation is uniform. A brand does, after all, rely on its identity when it comes to creating a buzz that would make it audiences remember it. Apple, for example, has very strict rules when it comes to their brand.

Which is the best example of a memorable brand?

When it comes to building a memorable brand, consistency is everything. Just look at the world’s most recognizable companies and how fast you recognize them. A glimpse of the swoosh and you know it’s Nike. The golden arches represent McDonald’s. Same goes for Apple’s half-munched apple.