What is the song on the diamond commercial?

Palladio (1st Movement) from Diamond Music (De Beers ad) – song by Karl Jenkins, Karl Jenkins/The Smith Quartet/London Philharmonic Orchestra, London Philharmonic Orchestra | Spotify.

Who has the slogan A diamond is Forever?

De Beers
That all changed when the jewelry retailer De Beers and the shrewd creatives at N.W. Ayer & Son unveiled the brilliant “A Diamond Is Forever” campaign. The tagline forever changed public attitudes about diamonds being reserved only for the rich.

Who wrote the Diamond music?

composer Karl Jenkins
Diamond Music is a 1996 album by Welsh composer Karl Jenkins. One of Jenkins’s most recognised works is the first movement of the suite Palladio, inspired by 16th-century architect Andrea Palladio and in the style of a concerto grosso.

How many records have gone diamond?

Only 57 songs in history have been certified diamond by the RIAA.

Who controls supply of diamonds?

As recently as the 1980s, De Beers controlled more than 80% of the world’s diamond supply. In 2012, Anglo American paid the Oppenheimer family $5.1 billion for its 40% stake in the company, which last year contributed about a quarter of global diamond production.

Can diamonds become worthless?

Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.

Who made diamonds valuable?

Not much time has passed when De Beers was the only one. Diamond, although discovered first in India in 4th century BC, became a very valuable commodity in the 1800s when European women started wearing it at all important social events.

Who made diamonds popular?

Even though the Archduke was the first to propose with a diamond ring, he was by no means a trendsetter. In fact, diamond engagement rings didn’t become popular until 1947 when De Beers, the British company that mined diamonds in South Africa, launched an advertising campaign.

What’s higher than a diamond album?

The award levels are Silver (20,000+), Double Silver (40,000+), Gold (75,000+), Double Gold (150,000+), Diamond (200,000+), Platinum (400,000+) and Double Platinum (800,000+).

What does Diamonds are Forever mean?

Meanings of “ A Diamond is Forever ”. The phrase “a diamond is forever” means the strength and resilience of a diamond that lasts forever. A diamond is the hardest crystal on the planet, and it is known for its strength and durability.

What does the term ‘a Diamond Is Forever’ mean?

The campaign invented the slogan A Diamond Is Forever, meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later. And reports say it has been used to advertise diamonds in at least twenty-nine languages.

What does a Diamond Is Forever?

Coined by Frances Gerety, the slogan ” A diamond is forever ” meant that their diamonds represented your eternal love and affection for your significant other . They became the embodiment of a person’s commitment to one another which helped to keep people from reselling them.