What is below the fold on a website?

The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page.

What is below the fold in Google ads?

“Below the fold” refers to the portion of the page that is viewable only after a user scrolls down.

What do you put above the fold on a website?

The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.

What is the digital fold?

Below the fold refers to the section of a web page that is only visible after scrolling down. The digital marketing conventional wisdom is that above the fold content gets more attention, and is therefore more valuable than below the fold content.

Is the fold still a thing?

Yes, people scroll more easily than they used to, but the fold is not dead, content above the fold is still a key to hook users or visitors.

How important is above the fold content?

Because of its high visibility, the content that you place above the fold should be the content that is most important to achieving your business goals. The content should immediately grab the user’s attention and present them with the content that they are looking for so that they don’t bounce and visit another site.

What is above the fold content?

In the early days of publishing, ‘above the fold’ was a term used for content that appeared on the top half of the front page of a newspaper. When newspapers were displayed on a newsstand, the headlines and lead stories that appeared above the fold were the most visible.

Is above the fold still important?

The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.

Does Below the fold matter?

“Positions slightly below the fold between 600 and 1000 pixels typically have both high viewership and high engagement” — Chartbeat. “66% of attention on a normal media page is spent below the fold” — Chartbeat.

Does the fold still matter?

The fold still exists and still applies. Each target device has its own fold to consider. But more than a measurement, the fold is a concept. The fold matters because what appears at the top of your page matters. Users do scroll, but only if what’s above the fold is promising enough.

What does below the fold on a web page mean?

Below the Fold: What Does ‘Below the Fold’ Mean? Below the fold refers to the section of a web page that is only visible after scrolling down. The digital marketing conventional wisdom is that above the fold content gets more attention, and is therefore more valuable than below the fold content.

When did the term’below the fold’start?

In the 1990’s as publishing moved onto the web, the term ‘below the fold’ remained. Still used in web design today, the term now refers to content located below the bottom of a browser window, or approximately 600 pixels from the top of the page.

Is it better to go above the fold or below the fold?

In a word: yes. According to a study by the NN Group, content placed above the fold is seen 84% more often than content placed below the fold. In other words, by forcing users to scroll down to see part of your page, you are cutting the chances of it being seen nearly in half.

How does the placement of content below the fold affect the user?

Placement of content on a web page affect how many users interact and engage with it. Below the fold content is hidden to the user when the page first loads, and if they leave the page before scrolling, they will never see it.