What is Baidu advertising?

As a platform, Baidu offers more than just paid search advertising. With the ability to run in-feed ads and create brand zones, advertisers have a wider variety of methods to reach their target audience.

How do you promote on Baidu?

A quick overview of advertising on Baidu in English

1. Step 1: Create an account.
2. Step 2: Set up your first campaign.
3. Step 3: Add creatives and choose bidding.
4. Step 4: Add budget and submit campaign.
5. China advertising + expertise.
6. Managing your application process.
7. Ad copy translation.
8. Chinese landing page design.

How do I post on Baidu?

Baidu requires documentation to verify your business’s identity, and the Baidu staff must be able to read what you’ve submitted. Scan your completed documents so you can submit them electronically, then go online to Baidu and access an advertising application.

Is Baidu an ad network?

Advertising on Baidu’s display network is a powerful way to increase brand exposure in China. Baidu’s display network boasts more than 600,000 sites, providing access to far more impressions than could ever be attained on Baidu’s search engine alone.

Is Baidu better than Google?

While Baidu continues to have the lead position in the Chinese internet search market, Google remains the undisputed leader globally. If Google can increase its share in the burgeoning Chinese market, it will add significantly to Google’s business and potentially take away from Baidu.

Can you target China on Google ads?

#1: Google doesn’t work in China Chances are you’re accustomed to using Google Adwords and would prefer to keep doing things this way. Unfortunately, like many Western internet services, Google services have been blocked in China for some time and are not usable. This includes: Search.

Do Google ads work in China?

How can find Baidu in English?

How to change the language in Baidu to English

1. Step 1) Check your browser. If you don’t currently use Google Chrome, you’ll need to download the Google Translate extension.
2. Step 2) Click the three vertical dots in the right hand corner.
3. Step 3) Select English from the list.
4. Step 4) Head to Baidu.com.

How can I submit my website to Baidu?

Submit your site to Baidu

1. Login to your Baidu Webmaster Tool account.
2. Go to the link submission page following this link.
3. Enter the URL for your website.
4. Click submit button.

Is Google ads available in China?

About available languages in the Google Ads interface

Why is Google banned in China?

The reason for the blockage was likely to control the content in the nation’s Internet while the government prepared to change leadership. As the 20th anniversary of the Tiananmen Square massacre approached, Chinese authorities blocked more websites and search engines.

Is Baidu owned by Google?

Baidu is China’s Google. They have their own “Adwords” SEM product and then it operates in much the same way as Google Adwords.

Which is the best advertising platform for Baidu?

As a platform, Baidu offers advertisers more options than just paid search, with in-feed ads and display ads being two other popular advertising options on Baidu. Having been set up in the year 2000, Baidu boasts a relatively mature structure compared to other search engines, together with better customer support and more open resources.

How to make Baidu work for your business?

As an agency with experience helping hundreds of Western businesses succeed on Baidu, we know how to make Baidu work for you. Apply with a foreign or Chinese business entity, choose from a reseller or direct Baidu relationship.

How to set up an advertiser account on Baidu?

Setting up a Baidu advertiser account is a much more complex process than the equivalent on Google Ads. There are essentially two options for doing so – to be set up directly with major Baidu branches such as Beijing and Shanghai, or through a Baidu-listed agency partner.

What’s the market share of Baidu in China?

According to Statcounter, Baidu boasts 59% of the Chinese desktop search market, with Haosou coming in in second place, with 26%. On mobile, Baidu’s dominance is even more obvious as it has a 78% market share.