How effective is direct mail?

While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns. Combining email with direct mail led to the best results of all: purchases six times larger than email alone generated.

Is direct mail still effective in 2020?

Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020. Direct marketing is interactive and personal.

Is direct mail a dying industry?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

What percent of direct mail is never opened?

90%
Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.

What is the best day of the week to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

What are the disadvantages of direct mail?

Disadvantages

• Cost. Direct mail has fixed costs as it needs to be sent through the postal system.
• Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore.
• Not-instantanious.
• Requires Address data.

What is the best day to send direct mail?

What is the Best Day of the Week to Send out Direct Mail?

• Monday– Monday is generally the day when the most household post is received.
• Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

Why direct mail is not dead?

Why Direct Mail Isn’t Dead Conclusion Direct mail campaigns give a high ROI and even a higher ROI than paid ads. You can use direct mail to target the right customers at the right time. And it’s easy to track the results of each campaign you run. With direct mail becoming less common, there is less noise.

How many people actually read their mail?

98% of Americans check their mail every day. According to data from the U.S. Postal Service, 98 percent of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen. If you send out consistent mailings, people will see your brand often.

What is the average conversion rate for direct mail?

The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

How often should you send direct mail?

How Often Should You Mail Something? To stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

What is the average direct mail response rate?

The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%. According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.

How is direct mail still effective?

In the digital age, direct mail marketing can still be an effective way to promote a message. Tangible mail can actually be more effective than email marketing, because the reader cannot simply click and delete the item but must first look it over. If the mail appeals to the reader, he likely will open it.

How do you calculate direct mail response rate?

The response rate is the simplest, most common form of measuring the results of a direct mail program. The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed.

Is direct mail an effective marketing tool?

Direct Mail is Still an Effective Business Tool This day and age businesses rely heavily on email marketing and other online channels like video and social media. With these newer options becoming more popular, you may find yourself asking, are direct mail pieces still an effective marketing tool? The short answer, Yes.